Make a hardware feature understandable
Ask a creator to connect a dock, adjust a stand or demonstrate a device control. A focused explanation shows the product's practical value more clearly than a long specification list without context.
Find tech influencers who can explain your device or accessory to an audience that will understand its value. Describe the product, compatible equipment and creator post you need. CreatorCall sources interested creators for your review before you agree the collaboration.
Free account. Sourcing and creator costs are separate.
An accessory brand wants a creator to demonstrate a compact laptop dock in a home-office setup.
Built around your product
Start with what your product needs to show. Then find creators whose content and audience make sense for it.
Ask a creator to connect a dock, adjust a stand or demonstrate a device control. A focused explanation shows the product's practical value more clearly than a long specification list without context.
Choose the right audience for a launch: phone photography enthusiasts, home-office workers or people building a smart-home setup. Supply the product and accurate specifications so the creator can explore what it actually does.
Build a post around supported models, connector types or the equipment a customer already owns. Let the creator describe what they tested, without asking them to imply compatibility with every device on the market.
Beyond follower count
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallA phone-accessory reviewer, audio enthusiast and smart-home creator have different strengths. Match the required demonstration to their existing content rather than treating every technology audience as interchangeable.
Consider device ownership, technical experience, geography and price position. Request audience evidence where it affects the campaign, alongside a review of the products viewers already come to learn about.
Agree the sample, compatible equipment and time needed to test it. Confirm launch embargoes and any loan return before setting a posting date or requiring a detailed demonstration.
Provide current specifications and identify limitations that affect use. Agree a review for factual corrections while leaving the creator free to describe their own experience and opinion.
From your request to interested creators
Set the product, audience, deliverables and offer in your Creator Call.
We source against your request, send the opportunity and handle the initial replies.
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
An accessory brand wants a creator to demonstrate a compact laptop dock in a home-office setup.
Laptop users who need a practical home-desk connection setup.
Specify the intended devices and customer market.
One creator-published video showing the dock's supported connections.
Focus on actions the supplied product demonstrably supports.
Access to a compatible laptop, display and relevant peripherals.
Confirm models and connector requirements before selection.
Brand supplies the dock and specifications; agree any sample return.
Allow time for delivery, setup and testing.
Request a post fee and separate any additional brand-use rights.
Agree final scope and factual review before filming.
Know what you are paying for
CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.
See current CreatorCall pricingYour sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Use these points to prepare a clear Creator Call.
Good questions
Straight answers about sponsored creator campaigns.
Compare sourcing optionsYes. Agree the product facts and deliverables, while keeping the creator's experience and verdict their own. A factual review process should correct errors rather than require praise or hide a limitation they found.
Include the requested date and any restrictions in the Creator Call, then agree them with the chosen creator. Allow enough time for sample delivery, setup and testing before the publication window.
No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.
CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.
Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.
One Creator Call. The right introductions.
Posts to a creator’s audience. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately