How to compare influencer marketing platform pricing

We set out to write a straightforward comparison of what the major influencer marketing platforms charge. We went to every vendor's own pricing page and wrote down what was on it.

Most of them did not publish a price in the research summarized here. This guide explains how to compare platforms when prices are not public.

Research date: the competitor examples below retain the original August and September 2026 research; they have not been rechecked for this product-model update. Confirm current prices and terms with each provider before making a purchase. The CreatorCall section reflects the campaign model described on our pricing page.

What is actually published

CreatorIQ's pricing page carries no prices, no tiers and no ranges. What it carries is a form. The call to action reads: "Schedule a call with one of our Platform Specialists who will: Give you more information on our pricing and packages." No self-serve signup, no free trial.

Influencity's pricing page will tell you that annual billing costs less per month than monthly billing, and that there is a seven day trial. It will not tell you what either one costs.

YouTube's Creator Partnerships, renamed from BrandConnect in March 2026, discloses no fee, commission, take rate or minimum on its support page. Creators can enter "desired rates" as a preference. There are no published standard rates.

Modash is the exception, and it deserves credit for it. Essentials is $299 a month billed monthly, or $199 a month billed annually, which is $2388 a year. Performance is $599 monthly or $499 per month billed annually. Enterprise starts at $14700 a year for campaigns above 250 creators. Every tier and both billing cadences were on the page when researched.

We should be clear about the limits of this. We verified five vendors to primary source level and three more through a procurement database. The other sixteen or so on our list did not produce a verifiable finding either way, so treat this as a sample rather than a census.

Read what the money buys

Look at what the money buys on Modash's page. Essentials gives you two seats, 300 opened profiles a month, 150 unlocked creator emails a month, and 100 tracked creators. Performance gives you five seats, 800 opened profiles, 400 unlocked emails, 250 tracked creators.

Modash's page shows the honest shape of a discovery product, and that is a perfectly good thing to buy if your team has the time to turn lookups into conversations, because 150 unlocked email addresses is the start of an outreach programme rather than the end of one. You are buying a monthly allowance of lookups. The question to ask is how many of them become a creator who has agreed to work with you. Count the hours of your own time that sit in between, too.

You are buying a monthly allowance of lookups. The question to ask is how many of them become a creator who has agreed to work with you.

What unpublished prices look like

Where vendors publish nothing, the only public signal comes from procurement data. Vendr, which aggregates anonymised buyer transactions, publishes medians: GRIN at $27,150 a year, CreatorIQ at $39,250, Upfluence at $15,000.

Two things to hold onto. These are third-party buyer-side estimates, not vendor list prices, and Vendr discloses no sample size or methodology. Read them as directional.

Update, 29 September 2026: GRIN now publishes its prices. There is a free plan, and paid plans run from $200 to $1500 a month, month to month, on GRIN's own pricing page. Its Vendr median above predates that page.

The ranges are the useful part. Upfluence spans $9,259 to $26,922. CreatorIQ spans $30,000 to $59,500. GRIN spans $16,828 to $32,808. Quoted prices can vary with seats, features, usage and contract terms. Compare equivalent packages and ask what each quote includes.

Where fees sit when the software is free

Free tooling does not remove the cost, it relocates it, and the honest platforms tell you where.

Shopify Collabs charges a 2.9 percent processing fee on every automatic commission payment to a creator, billed to the merchant's Shopify account. That is Shopify's own documentation, with a worked example: a $100 sale at 10 percent commission incurs a 29 cent fee. The same documentation describes a holding period on creator commissions, 30 days by default and configurable between 1 and 90, after which the commission is added to the merchant's next Shopify bill.

At the other end, YouTube's Creator Partnerships intermediates nothing at all. Google's support page states that the creator will "negotiate and sign an agreement directly with the brand, and you will be paid by the brand." No payment hold, no invoicing, no payout system. Whether that suits you depends on whether you have someone to do that work.

The lesson across all of these is that a platform's price has three parts: the subscription, what the subscription meters, and any charge on the money that moves to creators. Compare all three.

What we charge, since it would be rich not to say

A campaign costs $99 paid upfront, with no monthly subscription, credits or creator unlocks. Creator fees, optional commissions, ad spend and applicable payment fees are separate. The campaign includes incoming offers, chat, agreements, content review, payments and results. See our pricing page.

The creator’s quoted fee is the starting point for your agreement. CreatorCall adds a 3.5% service fee to fixed creator payments and commission payouts; it is shown to the brand and not deducted from the creator’s agreed amount. Every collaboration includes a cash fee. Optional commission is additional to that fee, with eligibility, attribution, any cap, returns and payout timing agreed upfront. Connected-store commissions use verified tracked orders. For Amazon, first confirm that commission is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads, rather than an individual-order calculation. See the Amazon Attribution guide.

Compare the whole workflow and the costs your team will actually incur. CreatorCall invitations follow one finite outreach plan; offers appear as creators respond. All responding creators are included, without unlock fees. You choose collaborators and agree terms directly. A planning estimate is not a guaranteed roster or sales outcome.

You are paying for applications from interested creators.

What to ask on any sales call

Three questions surface most of what a pricing page leaves out.

• What is metered, and what happens when I hit the cap mid-campaign.
• What is the minimum contract length, and is month to month available.
• What is charged on the money I pay creators, and is it added to my total or taken from theirs.

Ask the third one plainly, and expect a plain answer. Ours is above.

Sources

All vendor pricing retrieved 22 August 2026 and subject to change. Vendr figures are third-party estimates from anonymised buyer data, not vendor list prices.

• Modash pricing page, CreatorIQ, Influencity pricing page.
• Shopify Collabs merchant documentation. Google Creator Partnerships support.
• Vendr procurement data.
• GRIN pricing page, retrieved 29 September 2026 (the update above).