How to compare influencer marketing platform pricing

We set out to write a straightforward comparison of what the major influencer marketing platforms charge. We went to every vendor's own pricing page and wrote down what was on it.

Most of them do not have a price on the pricing page. So this became a guide to comparing platforms when the price is the one thing you cannot see.

What is actually published

CreatorIQ's pricing page carries no prices, no tiers and no ranges. What it carries is a form. The call to action reads: "Schedule a call with one of our Platform Specialists who will: Give you more information on our pricing and packages." No self-serve signup, no free trial.

Influencity's pricing page will tell you that annual billing costs less per month than monthly billing, and that there is a seven day trial. It will not tell you what either one costs.

YouTube's Creator Partnerships, renamed from BrandConnect in March 2026, discloses no fee, commission, take rate or minimum on its support page. Creators can enter "desired rates" as a preference. There are no published standard rates.

Modash is the exception, and it deserves credit for it. Essentials is $299 a month billed monthly, or $199 a month billed annually, which is $2,388 a year. Performance is $599 monthly or $499 annually. Enterprise starts at $14,700 a year for campaigns above 250 creators. Every tier and both billing cadences are on the page.

We should be clear about the limits of this. We verified five vendors to primary source level and three more through a procurement database. The other sixteen or so on our list did not produce a verifiable finding either way, so treat this as a sample rather than a census.

Read what the money buys

Look at what the money buys on Modash's page. Essentials gives you two seats, 300 opened profiles a month, 150 unlocked creator emails a month, and 100 tracked creators. Performance gives you five seats, 800 opened profiles, 400 unlocked emails, 250 tracked creators.

Modash's page shows the honest shape of a discovery product, and that is a perfectly good thing to buy if your team has the time to turn lookups into conversations, because 150 unlocked email addresses is the start of an outreach programme rather than the end of one. You are buying a monthly allowance of lookups. The question to ask is how many of them become a creator who has agreed to work with you. Count the hours of your own time that sit in between, too.

You are buying a monthly allowance of lookups. The question to ask is how many of them become a creator who has agreed to work with you.

What unpublished prices look like

Where vendors publish nothing, the only public signal comes from procurement data. Vendr, which aggregates anonymised buyer transactions, publishes medians: GRIN at $27,150 a year, CreatorIQ at $39,250, Upfluence at $15,000.

Two things to hold onto. These are third-party buyer-side estimates, not vendor list prices, and Vendr discloses no sample size or methodology. Read them as directional.

The ranges are the useful part. Upfluence spans $9,259 to $26,922. CreatorIQ spans $30,000 to $59,500. GRIN spans $16,828 to $32,808. Quoted prices can vary with seats, features, usage and contract terms. Compare equivalent packages and ask what each quote includes.

Where fees sit when the software is free

Free tooling does not remove the cost, it relocates it, and the honest platforms tell you where.

Shopify Collabs charges a 2.9 percent processing fee on every automatic commission payment to a creator, billed to the merchant's Shopify account. That is Shopify's own documentation, with a worked example: a $100 sale at 10 percent commission incurs a 29 cent fee. The same documentation describes a holding period on creator commissions, 30 days by default and configurable between 1 and 90, after which the commission is added to the merchant's next Shopify bill.

At the other end, YouTube's Creator Partnerships intermediates nothing at all. Google's support page states that the creator will "negotiate and sign an agreement directly with the brand, and you will be paid by the brand." No payment hold, no invoicing, no payout system. Whether that suits you depends on whether you have someone to do that work.

The lesson across all of these is that a platform's price has three parts: the subscription, what the subscription meters, and any charge on the money that moves to creators. Compare all three.

What we charge, since it would be rich not to say

CreatorCall is a monthly or annual subscription priced in credits. You spend credits on Creator Calls and on unlocking creators beyond the list size you paid for. Lite takes you to a verified shortlist with creator contact emails, plus credit-priced Campaign Brief and Creator Contract generation. Growth adds the live campaign workflow, chat, contract management and creator payments, with Campaign Brief and contract generation included. Scale adds Performance. Every price and allowance is on our pricing page.

On the money that moves to creators: there is no marketplace commission and no markup. The rate on a delivered card is the creator's own quote, and the creator receives their full agreed amount. When you pay a creator through CreatorCall, one service fee of 3.5% of the creator's amount is added to your total and shown before you confirm. It is charged to you, never deducted from the creator. That fee buys secure bank payment through Stripe to the creator's own account, the payment record, and the fact that you never handle a creator's bank details. Paying outside the platform remains your choice. On the Affiliate line, creators promote through the affiliate programme you already run, on Impact, PartnerStack, Awin, Amazon Associates or Levanta, and we never touch tracking, attribution or payouts.

The comparison worth making is not us against a $27,150 median. It is a different unit. Compare the full workflow each platform includes. CreatorCall delivers a verified shortlist of creators who have expressed interest in your specific Creator Call and quoted against its requirements. You choose who to engage and agree the final terms. A Creator Call goes in, and 3 to 7 business days later a list comes back of creators who have already said yes and quoted a rate against your actual package. Express is 2 to 3 days for 2 times the credits. You are not paying per profile opened. You are paying for a verified shortlist of interested creators.

You are paying for a verified shortlist of interested creators.

What to ask on any sales call

Three questions surface most of what a pricing page leaves out.

• What is metered, and what happens when I hit the cap mid-campaign.
• What is the minimum contract length, and is month to month available.
• What is charged on the money I pay creators, and is it added to my total or taken from theirs.

Ask the third one plainly, and expect a plain answer. Ours is above.

Sources

All vendor pricing retrieved 22 August 2026 and subject to change. Vendr figures are third-party estimates from anonymised buyer data, not vendor list prices.

• Modash pricing page, CreatorIQ, Influencity pricing page.
• Shopify Collabs merchant documentation. Google Creator Partnerships support.
• Vendr procurement data.