Posts on their channels
Reach the creator's audience with agreed posts, formats and timing.
Find creators
Find creators/Food & drink
Find food creators
Recipes, kitchen demonstrations and the details customers cannot taste online. Find creators with the food knowledge, setup and presentation style your product needs.
Plan for free. The $99 launch fee and creator fees are separate.
One campaignIllustrative brief
Made for your productPut an ingredient into a recipe
A pantry brand introduces a sauce through a weeknight recipe, with a creator post and an agreed recipe asset package.
Creator posts and brand content, as agreed
A cash fee, with optional commission
One campaign. The work you need.
Combine the right ingredients.
Creative ideas
Give your product a clear story.
Choose the idea first, then agree where the content will appear and what files you need.
Put an ingredient into a recipe
Give a creator a clear starting point, such as a quick lunch or a weekend bake. Explain the product's role and any essential preparation details while allowing the recipe to fit their usual style.
Build a recipe video package
Commission a complete recipe demonstration and specify the additional clips or stills you need. Recipe development, testing, written instructions and final video editing are separate tasks that should appear in the scope.
Capture details people cannot taste online
Use pouring, spreading, mixing or cutting shots to communicate a product's texture and use. Choose details that are truthful to the product rather than asking a creator to fabricate a taste reaction.
What to look for
Fit goes beyond follower count.
Match the product, production skills and practical setup. If the creator is posting too, review who their content reaches.
Check relevant examples and any missing evidence with the creator before you hire.
Cuisine and format fit
A baking creator, family-meal creator and drinks specialist solve different content problems. Look at the creator's existing recipes and presentation before deciding whether the product fits.
A workable food setup
Confirm kitchen access, equipment and storage requirements. Discuss perishable delivery and testing time before setting a filming date, especially when the recipe requires repeated preparation.
An audience that can purchase
Check selling countries and any retail or delivery restrictions. For a local food business, the audience's geography may be more useful than broad national visibility.
Complete deliverables and rights
Specify the written recipe, finished videos, stills and raw clips separately. Agree where the brand can publish both the footage and the recipe, and for how long.
An example to adapt
Make the ask specific.
Illustrative scope, not a real creator offer or promised result. Change the deliverables to fit your campaign.
One campaign brief
Food & drink campaign example
A pantry brand introduces a sauce through a weeknight recipe, with a creator post and an agreed recipe asset package.
Audience
Home cooks looking for practical weeknight meal ideas.
Choose a cooking need rather than a generic food audience.
Recipe
Creator proposes a meal using the supplied product information.
Agree the recipe direction before filming.
Logistics
Brand supplies the sauce; agree extra ingredient and delivery needs.
Allow time for the creator to test the recipe.
Deliverables
One creator-published recipe video plus an edited brand-channel version and an agreed product photograph.
These are example deliverables. A campaign can use creator posts, brand content or both; each item is agreed and priced.
Rights and timing
Agree channels, usage duration, any ad permissions, delivery and posting dates before work starts.
A post does not automatically include brand reuse or paid advertising. Include review and revision scope.
Cash fee
Request a cash quote for the complete work and usage package.
Product access and any sales commission are additional. An offer is not a booking.
Optional commission
Add commission on eligible tracked sales only if both sides agree it.
Specify the sales source, rate, cap, earning period, adjustments and payout timing. Confirm Amazon commission is available for your campaign before offering a separate percentage of aggregate attributed sales.
From your brief to the right conversations
Plan. Review. Choose.
Plan your campaign
Work with Juno or fill in the brief. Set your product, creator criteria, deliverables and timeline before paying to launch.
Review incoming offers
Your Creator Call invites relevant creators to quote. See every offer as it arrives, with no profile-unlock fees or shortlist to wait for.
Choose your collaborators
Discuss the work, agree cash fees and rights, then manage content and payment in the campaign. You approve every hire.
One agreed outreach plan runs across your timeline. Fresh sourcing needs a new campaign. Creator counts are estimates, not guaranteed bookings.
Campaigns, not subscriptions
$99 to launch.
No monthly subscription. Review your plan before you pay.
See pricing and the sourcing guarantee$99 upfront per campaign. Every offer included. Creator fees and the 3.5% payment service fee are additional.
Plan at least $500 for creator work. That budget guides outreach; it is not a deposit or a limit on how many creators you can hire.
Every collaboration includes a cash fee for the agreed work and usage. Budget separately for optional commission, product, shipping and any usage rights not included in the creator's quote. The 3.5% service fee also applies to commission payouts.
Before you launch
Useful answers.
One campaign, with the scope agreed before work begins.
Can creators develop an original recipe with our product?
Yes, describe recipe development as part of the work and allow time for testing. Agree the recipe direction, ingredient responsibilities and any rights to republish the recipe as well as the video.
Can we choose creators for a particular dietary audience?
State the audience and recipe requirements in the request. Provide accurate product information and confirm that the proposed recipe can meet those requirements; do not assume a category label alone establishes suitability.
How do creators join my campaign?
Your approved brief guides sourcing and the Creator Call invites relevant creators to send offers. Review those offers as they arrive, then choose whom to speak with and hire. Every offer is included in the campaign fee.
Can I mix posts, brand content and commission?
Yes. Choose the deliverables your campaign needs and agree a cash fee for each collaboration. Posts to the creator's audience and content for your channels can sit in the same campaign. Sales commission is an optional addition, not a replacement for the cash fee.
Does commission work the same way on every sales channel?
No. Connected-store arrangements use eligible tracked orders under agreed attribution rules. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. Agree the source, scope, adjustments, cap and payment timing upfront.
Does an offer confirm every creator requirement?
No. An offer confirms interest in the work. Review the rates, pitch and any supporting information, and ask about missing evidence or portfolio examples in chat before you hire. Creator-supplied information is not automatically verified.
Your next creator campaign
Start with your product.
Plan with Juno or the direct brief, then review the campaign before you launch.
Start a campaignFree to plan · $99 to launch · Creator fees agreed separately