Posts on their channels
Reach the creator's audience with agreed posts, formats and timing.
Find creators
Find creators/Pets
Find pet creators
Owner-led routines and clear product demonstrations. Find pet creators whose experience and setup suit your product, with an approach that respects the animal's comfort.
Plan for free. The $99 launch fee and creator fees are separate.
One campaignIllustrative brief
Made for your productShow the everyday routine
A pet accessories brand shows a dog-walking organiser in an ordinary routine, with content for the creator and the shop.
Creator posts and brand content, as agreed
A cash fee, with optional commission
One campaign. The work you need.
Combine the right ingredients.
Creative ideas
Give your product a clear story.
Choose the idea first, then agree where the content will appear and what files you need.
Show the everyday routine
A walking bag, feeding accessory or grooming tool can appear in an ordinary routine. Focus the campaign on what the owner does and what the product offers, without requiring a particular animal reaction.
Explain cleaning and storage
A practical sequence can show removable parts, wiping, washing or packing away. Define the exact care steps and film them clearly, without implying a cleaning method the product instructions do not support.
Build product-page answer clips
Turn common purchase questions into short assets: what arrives in the box, what fits inside or how the mechanism opens. These clips can work without asking an animal to perform for the camera.
What to look for
Fit goes beyond follower count.
Match the product, production skills and practical setup. If the creator is posting too, review who their content reaches.
Check relevant examples and any missing evidence with the creator before you hire.
Relevant species and size
Specify whether the product is designed for dogs, cats or another pet, and any size requirements. A general pet audience is not always the right match.
Useful close-up work
Look for clear demonstrations of fastenings, surfaces and scale. A charming pet clip is not enough if customers cannot see how the product works.
A comfortable approach
Review how the creator handles animals in their content. The concept should allow voluntary participation and should not depend on a forced reaction or stressful setup.
Specific usage permission
Set the intended product pages, social channels and advertising uses. Confirm final files, revisions, editing rights and the agreed duration of use with the creator.
An example to adapt
Make the ask specific.
Illustrative scope, not a real creator offer or promised result. Change the deliverables to fit your campaign.
One campaign brief
Pets campaign example
A pet accessories brand shows a dog-walking organiser in an ordinary routine, with content for the creator and the shop.
Product
A walking organiser for bags, keys and everyday accessories.
Provide dimensions and a clear list of included items.
Creator fit
Dog-focused content with an adult owner who films outdoor routines.
State the target market and any relevant product fit requirements.
Preparation
Allow delivery and time to use the organiser.
Agree a workable filming window and an alternative for poor weather.
Deliverables
One creator-published walking video plus brand-channel clips showing packing, carrying and access, without a staged animal reaction.
These are example deliverables. A campaign can use creator posts, brand content or both; each item is agreed and priced.
Rights and timing
Agree channels, usage duration, any ad permissions, delivery and posting dates before work starts.
A post does not automatically include brand reuse or paid advertising. Include review and revision scope.
Cash fee
Request a cash quote for the complete work and usage package.
Product access and any sales commission are additional. An offer is not a booking.
Optional commission
Add commission on eligible tracked sales only if both sides agree it.
Specify the sales source, rate, cap, earning period, adjustments and payout timing. Confirm Amazon commission is available for your campaign before offering a separate percentage of aggregate attributed sales.
From your brief to the right conversations
Plan. Review. Choose.
Plan your campaign
Work with Juno or fill in the brief. Set your product, creator criteria, deliverables and timeline before paying to launch.
Review incoming offers
Your Creator Call invites relevant creators to quote. See every offer as it arrives, with no profile-unlock fees or shortlist to wait for.
Choose your collaborators
Discuss the work, agree cash fees and rights, then manage content and payment in the campaign. You approve every hire.
One agreed outreach plan runs across your timeline. Fresh sourcing needs a new campaign. Creator counts are estimates, not guaranteed bookings.
Campaigns, not subscriptions
$99 to launch.
No monthly subscription. Review your plan before you pay.
See pricing and the sourcing guarantee$99 upfront per campaign. Every offer included. Creator fees and the 3.5% payment service fee are additional.
Plan at least $500 for creator work. That budget guides outreach; it is not a deposit or a limit on how many creators you can hire.
Every collaboration includes a cash fee for the agreed work and usage. Budget separately for optional commission, product, shipping and any usage rights not included in the creator's quote. The 3.5% service fee also applies to commission payouts.
Before you launch
Useful answers.
One campaign, with the scope agreed before work begins.
Can I find pet influencers for a specific animal or product size?
Describe the species, size and use case in your Creator Call. Include the product's actual suitability requirements and indicate what is flexible. Confirm fit with interested creators before sending a product or agreeing the final content.
Can we guarantee a pet will perform a certain action in the video?
Plan a concept that does not depend on that guarantee. Animals may respond differently, so agree an owner-led explanation or alternative shots if needed. Product instructions and the animal's comfort should guide the demonstration.
How do creators join my campaign?
Your approved brief guides sourcing and the Creator Call invites relevant creators to send offers. Review those offers as they arrive, then choose whom to speak with and hire. Every offer is included in the campaign fee.
Can I mix posts, brand content and commission?
Yes. Choose the deliverables your campaign needs and agree a cash fee for each collaboration. Posts to the creator's audience and content for your channels can sit in the same campaign. Sales commission is an optional addition, not a replacement for the cash fee.
Does commission work the same way on every sales channel?
No. Connected-store arrangements use eligible tracked orders under agreed attribution rules. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. Agree the source, scope, adjustments, cap and payment timing upfront.
Does an offer confirm every creator requirement?
No. An offer confirms interest in the work. Review the rates, pitch and any supporting information, and ask about missing evidence or portfolio examples in chat before you hire. Creator-supplied information is not automatically verified.
Your next creator campaign
Start with your product.
Plan with Juno or the direct brief, then review the campaign before you launch.
Start a campaignFree to plan · $99 to launch · Creator fees agreed separately