Free tool
Free influencer campaign brief generator
A campaign brief is the working document a booked creator builds from: what you are launching, what they must produce, what they may not do, and who signs it off. This generator writes all 11 sections from a plain description of your campaign, disclosure included, in under a minute.
Your first brief is free. No card required.
What you get
What the brief covers
11 sections, the set whose absence causes the reshoot, written from your description in your terms. Every section is editable, and every save is a new version.
Disclosure is written every time. It is the section a hurried document loses first, and the duty sits with both sides.
Every section carries Juno’s reasoning and the research it drew on, shown in the app beside the section and never printed in the brief a creator receives.
A Creator Call finds creators. A Creator Brief is what a booked creator receives. This writes the second one, whether or not the creators came from us.
Your first brief is free with a free account. Usage limits keep it fair for everyone.
Creator Brief
Every section, every time
- Campaign overview
- Deliverables
- Key messages
- Dos and don'ts
- Mandatory inclusions and disclosure
- Brand assets
- Tone and style
- Approval process
- Usage rights
- Timeline
- How to submit
Headings are fixed in code, so a generated brief can never arrive missing one. The bodies are written from your description and are yours to edit.
How it works
Describe it once. Edit a finished document.
Describe
Describe the campaign in your own words, with the details you have. No template to pick, no blanks to fill in.
Generate
Juno writes the whole draft in under a minute, disclosure included, with its reasoning and the research it drew on beside every section.
Hand over
Edit anything, then download the PDF and send it to your creators, or send it from a campaign workspace so the copy sits beside the conversation record.
From agreement to production
Creator Brief examples for three kinds of work
Use these illustrative templates to turn a booked creator’s agreed work into a Creator Brief: messages, deliverables, timing, review steps and usage instructions. Adapt the fields to your agreement, with room for the creator’s own approach. They are fictional campaigns, not customer results or required commercial terms.
Illustrative exampleSponsored: a coffee-grinder demonstration
The creator has agreed to publish on their own account. This brief turns the booked scope into filming, review and posting instructions.
- Campaign and deliverables
- Introduce the grinder through your own home-coffee routine. Deliver one edited 30-second vertical Reel for your Instagram account. Show the product in use, rather than an unboxing alone.
- Key messages and creative room
- Use the supplied product facts for the controls and dimensions. Choose your own hook and wording. Describe your actual experience; do not claim professional results or repeat claims that the brand has not supported.
- Assets and mandatory inclusions
- Use the approved product name and brand handle from the asset pack. Include the agreed advertising disclosure and caption link. Confirm the disclosure requirements for the intended market before posting.
- Draft and approval
- Send the draft seven days after product arrival. The named brand reviewer returns one consolidated set of comments within two business days. One round of in-scope edits is included; new deliverables require a separate agreement.
- Usage rights
- The agreed licence permits one organic repost on the brand's Instagram within 30 days of publication. Paid ads, creator-account advertising permissions and exclusivity are outside this example's scope. The brief must match the signed agreement.
- Posting and submission
- Confirm the publication date after written approval. Send the final caption for review with the draft, then share the live post URL after posting. Name the brand contact who can resolve a late approval or delivery delay.
Why this belongs in the brief
A sourcing request asks whether a creator wants this job and what they would charge. This document records the job already agreed, who reviews it and what happens before publication.
Illustrative exampleAffiliate: a meal-planning app walkthrough
The creator has joined the brand's own affiliate programme and agreed a product walkthrough. The brief supports that arrangement without replacing the programme terms.
- Campaign and agreed activity
- Show how you organize a weekday meal plan using the app. For this example, the creator has separately agreed one walkthrough post. Programme membership alone does not promise a number of posts or any sales.
- Product access and messages
- Use the supplied app access to explore the planning and shopping-list features. Show a routine you actually tried. Do not make weight-loss promises or present an experience you have not had.
- Links and programme terms
- Use the creator's assigned affiliate link and the approved offer text from the brand. Link to the accepted terms covering commission, qualifying purchases, attribution, returns and payouts. Check that the destination and offer are correct before publishing.
- Disclosure and creative approach
- Make the commercial relationship clear using the disclosure agreed for the platform and market. Keep the explanation in your own voice. Any examples of app screens must avoid exposing other people's account information.
- Review and changes
- Send the concept and factual claims to the named brand contact before recording. The brand confirms product accuracy and the current offer. Extra formats, fixed fees or a changed posting commitment need a separate written agreement.
- After publishing
- Share the live URL with the brand. Use the brand's programme support route for attribution or payout questions. Brand reuse of the content requires agreed rights; affiliate membership does not automatically grant an advertising licence.
Why this belongs in the brief
CreatorCall campaigns require a cash creator fee. Optional store-order commission uses eligible tracked orders and is paid through CreatorCall. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. An external programme follows its own terms.
Illustrative exampleUGC: a desk-lamp video for brand ads
The creator has agreed to produce assets for the brand. There is no requirement to publish on the creator's own account.
- Deliverables and format
- Supply one edited 30-second vertical demonstration and two separate alternative opening clips. Deliver a clean version without music or burned-in captions so the brand can prepare its agreed ad variants.
- Scenes and key messages
- Film the lamp on a real desk. Show the adjustable arm, the controls and the space it occupies. Use the approved product facts; do not add claims about eyesight, sleep or productivity.
- Assets and production details
- Use the supplied product and approved name. Keep the demonstration visible and leave space for the brand's planned text overlays. Confirm product arrival and the filming setup before fixing the draft date.
- Draft review
- Upload the edited draft and both opening clips to the agreed delivery location. The brand returns one consolidated round of in-scope edits within two business days. A new concept or reshoot caused by a changed request must be agreed separately.
- Licence and exclusions
- The example agreement allows 90 days of brand-paid social advertising in the United States, beginning on the agreed first-use date. Raw footage, extra formats, exclusivity and creator-account posting are not included.
- Final handover
- Deliver the approved files using the agreed file names and confirm that the brand can open them. Record the licence start and end dates with the final handover. Do not introduce a new usage request through a last-minute brief edit.
Why this belongs in the brief
Production, posting and usage rights are different parts of a job. An asset count and a clear licence are more useful here than a follower target, and the brief should reflect what the creator has agreed to supply.
Check the handoff before sending
Match the deliverables, rights and dates to the agreement.
Name one reviewer and explain how feedback will arrive.
Include the assets, approved facts and submission details.
Read and edit the generated draft before sharing it.
Still choosing creators?
Start with the opportunity and the quote you need. Save the final production instructions for the creator you book.
Read the Creator Call examplesCommon questions
What the generator writes, what it costs, and what a free account can do with it.
Still unsure? See how a Creator Call works.
Your first brief is free. No card required.
A complete Creator Brief from a plain description of your campaign, disclosure included.