Skip to content
Find creators

Find sports creators

Match your product to the sport and the people who use it. Find creators for practical kit demonstrations, everyday training routines and content for your own channels.

Plan for free. The $99 launch fee and creator fees are separate.

One campaignIllustrative brief
Made for your product

Show equipment in real use

A racket-sports brand introduces a padel bag through a court-day routine, with a creator post and product footage.

Team sportsRacket sportsOutdoor sportSports equipment
Creator posts and brand content, as agreed
A cash fee, with optional commission

One campaign. The work you need.

Combine the right ingredients.

Posts on their channels

Reach the creator's audience with agreed posts, formats and timing.

Content for your brand

Get videos and photos for your shop, social channels or ads, with agreed usage rights.

Commission on top

Add commission on eligible sales to the creator's cash fee. Agree the source, rate and terms upfront.

Creative ideas

Give your product a clear story.

Choose the idea first, then agree where the content will appear and what files you need.

Show equipment in real use

A padel racket, football training aid and climbing chalk need different demonstrations. Ask for the movements, playing environment and product details that would help your intended customer understand the equipment.

Answer a practical product question

Turn an everyday question into a short video: how to pack a kit bag, adjust a training aid or choose a product size. Supply accurate instructions and any essential safety information.

Create footage for several placements

Request a planned set of close-ups, action shots and spoken introductions for your product page or social channels. Agree the edits, aspect ratios and usage rights before comparing quotes.

What to look for

Fit goes beyond follower count.

Match the product, production skills and practical setup. If the creator is posting too, review who their content reaches.

Check relevant examples and any missing evidence with the creator before you hire.

The right sporting discipline

Look for regular content about the sport itself. A general gym audience may not be the right starting point for specialist cricket equipment or cycling accessories.

Location and permissions

Describe the surface, facility or outdoor setting you need. Confirm access and whether filming other participants requires additional arrangements before the shoot is booked.

Audience and participation level

Decide whether you need beginners, recreational players, club members or spectators. Request the audience evidence relevant to your market and the product’s intended user.

Rights and practical scope

State where the content will run, how long it will be used and whether paid ads are included. Quote travel and specialist setup separately where relevant.

An example to adapt

Make the ask specific.

Illustrative scope, not a real creator offer or promised result. Change the deliverables to fit your campaign.

One campaign brief

Sports campaign example

A racket-sports brand introduces a padel bag through a court-day routine, with a creator post and product footage.

Goal

Show how the bag fits a recreational player’s court-day routine.

Choose a specific customer situation rather than a general awareness request.

Creator fit

A padel creator with an audience in the brand’s delivery market.

Request evidence relevant to the sport and market.

Access

Brand supplies the bag; creator confirms court access and filming arrangements.

Check whether other players or venue permissions affect the shoot.

Deliverables

One creator-published court-day video plus product-page clips showing capacity, compartments and carrying.

These are example deliverables. A campaign can use creator posts, brand content or both; each item is agreed and priced.

Rights and timing

Agree channels, usage duration, any ad permissions, delivery and posting dates before work starts.

A post does not automatically include brand reuse or paid advertising. Include review and revision scope.

Cash fee

Request a cash quote for the complete work and usage package.

Product access and any sales commission are additional. An offer is not a booking.

Optional commission

Add commission on eligible tracked sales only if both sides agree it.

Specify the sales source, rate, cap, earning period, adjustments and payout timing. Confirm Amazon commission is available for your campaign before offering a separate percentage of aggregate attributed sales.

From your brief to the right conversations

Plan. Review. Choose.

Plan your campaign

Work with Juno or fill in the brief. Set your product, creator criteria, deliverables and timeline before paying to launch.

Review incoming offers

Your Creator Call invites relevant creators to quote. See every offer as it arrives, with no profile-unlock fees or shortlist to wait for.

Choose your collaborators

Discuss the work, agree cash fees and rights, then manage content and payment in the campaign. You approve every hire.

One agreed outreach plan runs across your timeline. Fresh sourcing needs a new campaign. Creator counts are estimates, not guaranteed bookings.

Campaigns, not subscriptions

$99 to launch.

No monthly subscription. Review your plan before you pay.

See pricing and the sourcing guarantee

$99 upfront per campaign. Every offer included. Creator fees and the 3.5% payment service fee are additional.

Plan at least $500 for creator work. That budget guides outreach; it is not a deposit or a limit on how many creators you can hire.

Every collaboration includes a cash fee for the agreed work and usage. Budget separately for optional commission, product, shipping and any usage rights not included in the creator's quote. The 3.5% service fee also applies to commission payouts.

Before you launch

Useful answers.

One campaign, with the scope agreed before work begins.

Can I ask for a creator who actively plays the sport?

Yes. State the sport, relevant experience and any specific equipment or venue access in your Creator Call. Review each offer and confirm practical filming details before booking.

Can a sports creator film at a live event?

Include the event and required access in the request. An interested creator is not evidence of permission to film there; confirm access, scheduling and any restrictions with the creator and venue.

How do creators join my campaign?

Your approved brief guides sourcing and the Creator Call invites relevant creators to send offers. Review those offers as they arrive, then choose whom to speak with and hire. Every offer is included in the campaign fee.

Can I mix posts, brand content and commission?

Yes. Choose the deliverables your campaign needs and agree a cash fee for each collaboration. Posts to the creator's audience and content for your channels can sit in the same campaign. Sales commission is an optional addition, not a replacement for the cash fee.

Does commission work the same way on every sales channel?

No. Connected-store arrangements use eligible tracked orders under agreed attribution rules. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. Agree the source, scope, adjustments, cap and payment timing upfront.

Does an offer confirm every creator requirement?

No. An offer confirms interest in the work. Review the rates, pitch and any supporting information, and ask about missing evidence or portfolio examples in chat before you hire. Creator-supplied information is not automatically verified.

Your next creator campaign

Start with your product.

Plan with Juno or the direct brief, then review the campaign before you launch.

Start a campaignFree to plan · $99 to launch · Creator fees agreed separately