Good tools.
Clearer campaigns.
Check the numbers, organise the work and find a useful next step. Your campaign tools, together in one place.
Find the right tool.
Access conditions are shown on each tool.
From a video link
to an MP4 file.
Choose YouTube, TikTok or Instagram, paste a public video link and prepare your download. Availability depends on the video.
Work through the numbers.
Keep the assumptions visible.
Use your own inputs to compare costs and scenarios. These tools help you plan; they do not predict a campaign’s results.
CPM calculator
Turn campaign spend and views into a cost per thousand, with the working shown.
Free · No account neededROI calculator
Explore a campaign scenario using your budget, conversion and order-value assumptions.
Free · No account neededCampaign budget builder
Bring creator fees, usage, sourcing and other costs into one planning budget.
Free · Inside the budget guideCampaign-type chooser
Start with the work you need and explore which kind of creator campaign fits.
Free · Inside the campaign guideA useful handoff starts
with the right document.
Set out the work and terms you intend to agree. Document tools require an account and have their own plan conditions.
Campaign Brief generator
Turn the agreed work into clear instructions for the creator, with examples to help you start.
Verified account required · First brief freeContract generator
Prepare a creator agreement around the scope and terms you intend to agree.
Verified account required · Plan allowances applyStill finding creators? A Creator Call starts the sourcing. A Campaign Brief sets out the agreed production work.
Put a clearer plan
behind the content.
Choose the work, compare the full cost and prepare a Creator Call when you are ready to find interested creators.

