Posts on their channels
Reach the creator's audience with agreed posts, formats and timing.
Find creators
Find creators/Outdoors
Find outdoor creators
Gear demonstrations grounded in real use. Find outdoor creators with the relevant activity experience, suitable locations and filming skills to show your product honestly.
Plan for free. The $99 launch fee and creator fees are separate.
One campaignIllustrative brief
Made for your productShow gear on a suitable outing
An outdoor accessories brand shows a compact backpack through packing and an ordinary day walk.
Creator posts and brand content, as agreed
A cash fee, with optional commission
One campaign. The work you need.
Combine the right ingredients.
Creative ideas
Give your product a clear story.
Choose the idea first, then agree where the content will appear and what files you need.
Show gear on a suitable outing
A day walk or campsite setup can put practical features in context. Match the activity to the product's intended use and describe the conditions the creator actually experiences rather than implying extreme testing.
Show scale and packed size
A practical product clip can compare packed and in-use dimensions or show how gear fits in a bag. Give the creator accurate measurements and specify the angles that communicate them clearly.
Capture an ordinary use case
Film the equipment on a suitable walk or campsite rather than inventing an expedition. Describe the experience accurately and plan alternative scenes if access or weather prevents the original location being used.
What to look for
Fit goes beyond follower count.
Match the product, production skills and practical setup. If the creator is posting too, review who their content reaches.
Check relevant examples and any missing evidence with the creator before you hire.
Relevant activity experience
Specify hiking, camping or the outdoor activity your product serves. Look for experience relevant to the planned demonstration rather than assuming all adventure creators cover the same ground.
Detailed product filmmaking
Review close-ups, moving shots and spoken explanations. Customers should be able to see adjustment, setup or storage clearly even when the setting is visually impressive.
An appropriate location
Confirm that the setting suits the product and permits the activity. Access, filming restrictions and seasonal conditions may affect whether the proposed content can be made.
A clear asset licence
Specify product pages, organic social and any paid advertising. Agree final files, editing, raw footage and duration, including any location or third-party permissions the production requires.
An example to adapt
Make the ask specific.
Illustrative scope, not a real creator offer or promised result. Change the deliverables to fit your campaign.
One campaign brief
Outdoors campaign example
An outdoor accessories brand shows a compact backpack through packing and an ordinary day walk.
Product
A daypack intended for a defined walking use case.
Supply capacity, dimensions and accurate care and use information.
Creator fit
Walking or hiking creators with relevant everyday outdoor content.
Specify the audience, market and activity level you want to reach.
Conditions
A suitable route with a flexible filming window.
Agree an alternative if weather or access makes the outing unsuitable.
Deliverables
One creator-published day-walk video plus brand-channel clips of packing, adjustment and bag access.
These are example deliverables. A campaign can use creator posts, brand content or both; each item is agreed and priced.
Rights and timing
Agree channels, usage duration, any ad permissions, delivery and posting dates before work starts.
A post does not automatically include brand reuse or paid advertising. Include review and revision scope.
Cash fee
Request a cash quote for the complete work and usage package.
Product access and any sales commission are additional. An offer is not a booking.
Optional commission
Add commission on eligible tracked sales only if both sides agree it.
Specify the sales source, rate, cap, earning period, adjustments and payout timing. Confirm Amazon commission is available for your campaign before offering a separate percentage of aggregate attributed sales.
From your brief to the right conversations
Plan. Review. Choose.
Plan your campaign
Work with Juno or fill in the brief. Set your product, creator criteria, deliverables and timeline before paying to launch.
Review incoming offers
Your Creator Call invites relevant creators to quote. See every offer as it arrives, with no profile-unlock fees or shortlist to wait for.
Choose your collaborators
Discuss the work, agree cash fees and rights, then manage content and payment in the campaign. You approve every hire.
One agreed outreach plan runs across your timeline. Fresh sourcing needs a new campaign. Creator counts are estimates, not guaranteed bookings.
Campaigns, not subscriptions
$99 to launch.
No monthly subscription. Review your plan before you pay.
See pricing and the sourcing guarantee$99 upfront per campaign. Every offer included. Creator fees and the 3.5% payment service fee are additional.
Plan at least $500 for creator work. That budget guides outreach; it is not a deposit or a limit on how many creators you can hire.
Every collaboration includes a cash fee for the agreed work and usage. Budget separately for optional commission, product, shipping and any usage rights not included in the creator's quote. The 3.5% service fee also applies to commission payouts.
Before you launch
Useful answers.
One campaign, with the scope agreed before work begins.
Can we request outdoor creators for a specific activity?
Yes. Describe the activity and the experience the demonstration requires, such as day hiking or campsite organisation. Explain essential location and equipment needs, then confirm the practical plan with interested creators before booking.
Can we require filming in particular weather conditions?
Explain the product feature and the conditions you hope to show, but agree feasibility and an alternative. Weather cannot be guaranteed. The creator's capability, access and the product's intended use should determine whether the demonstration goes ahead.
How do creators join my campaign?
Your approved brief guides sourcing and the Creator Call invites relevant creators to send offers. Review those offers as they arrive, then choose whom to speak with and hire. Every offer is included in the campaign fee.
Can I mix posts, brand content and commission?
Yes. Choose the deliverables your campaign needs and agree a cash fee for each collaboration. Posts to the creator's audience and content for your channels can sit in the same campaign. Sales commission is an optional addition, not a replacement for the cash fee.
Does commission work the same way on every sales channel?
No. Connected-store arrangements use eligible tracked orders under agreed attribution rules. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. Agree the source, scope, adjustments, cap and payment timing upfront.
Does an offer confirm every creator requirement?
No. An offer confirms interest in the work. Review the rates, pitch and any supporting information, and ask about missing evidence or portfolio examples in chat before you hire. Creator-supplied information is not automatically verified.
Your next creator campaign
Start with your product.
Plan with Juno or the direct brief, then review the campaign before you launch.
Start a campaignFree to plan · $99 to launch · Creator fees agreed separately