Posts on their channels
Reach the creator's audience with agreed posts, formats and timing.
Find creators
Find creators/Parenting & family
Find parenting creators
Practical, parent-led content that helps families understand your product. Find creators for useful demonstrations and everyday routines without requiring children to appear.
Plan for free. The $99 launch fee and creator fees are separate.
One campaignIllustrative brief
Made for your productExplain a routine from the parent's view
A family accessories brand commissions an adult-led day-out packing demonstration for creator and brand channels.
Creator posts and brand content, as agreed
A cash fee, with optional commission
One campaign. The work you need.
Combine the right ingredients.
Creative ideas
Give your product a clear story.
Choose the idea first, then agree where the content will appear and what files you need.
Explain a routine from the parent's view
Build a campaign around organising a family outing, preparing a bag or planning the week. An adult can demonstrate the product and explain the decisions without children appearing in the content.
Demonstrate care and setup
A simple cleaning, folding or assembly video can help customers understand ownership. Give the creator the product instructions and define the steps that must appear without adding unsupported safety claims.
Explain a parent's buying considerations
Commission a presenter-led walkthrough of the features a parent may compare. Ask for accurate, concrete descriptions, and use first-person experience only where the creator has actually used the product.
What to look for
Fit goes beyond follower count.
Match the product, production skills and practical setup. If the creator is posting too, review who their content reaches.
Check relevant examples and any missing evidence with the creator before you hire.
A relevant parent perspective
Identify the family situation and adult audience your product serves. A creator covering family travel may suit a different request from one focused on household organisation.
A privacy-respecting concept
Design the shots around an adult, the product and the setting. Avoid requiring children, family names or private household details to make the concept work.
Comfort with the campaign format
Discuss how the product can be demonstrated by an adult. Respect the creator's family privacy boundaries and avoid making access to children a condition of participation.
A defined asset agreement
Specify the final files, revisions and intended channels. Agree how the creator's voice and likeness may be used, including any advertising duration, before filming.
An example to adapt
Make the ask specific.
Illustrative scope, not a real creator offer or promised result. Change the deliverables to fit your campaign.
One campaign brief
Parenting & family campaign example
A family accessories brand commissions an adult-led day-out packing demonstration for creator and brand channels.
Product
A family day-out organiser with separate storage compartments.
Provide dimensions, care instructions and intended use.
Audience
Parents interested in practical preparation and household routines.
Describe the market and parent needs you want to reach.
Experience
Allow time to handle and use the product before filming.
Agree the posting window around delivery and the creator's availability.
Deliverables
One creator-published packing video plus a product-page edit showing the organiser's compartments. Children do not appear.
These are example deliverables. A campaign can use creator posts, brand content or both; each item is agreed and priced.
Rights and timing
Agree channels, usage duration, any ad permissions, delivery and posting dates before work starts.
A post does not automatically include brand reuse or paid advertising. Include review and revision scope.
Cash fee
Request a cash quote for the complete work and usage package.
Product access and any sales commission are additional. An offer is not a booking.
Optional commission
Add commission on eligible tracked sales only if both sides agree it.
Specify the sales source, rate, cap, earning period, adjustments and payout timing. Confirm Amazon commission is available for your campaign before offering a separate percentage of aggregate attributed sales.
From your brief to the right conversations
Plan. Review. Choose.
Plan your campaign
Work with Juno or fill in the brief. Set your product, creator criteria, deliverables and timeline before paying to launch.
Review incoming offers
Your Creator Call invites relevant creators to quote. See every offer as it arrives, with no profile-unlock fees or shortlist to wait for.
Choose your collaborators
Discuss the work, agree cash fees and rights, then manage content and payment in the campaign. You approve every hire.
One agreed outreach plan runs across your timeline. Fresh sourcing needs a new campaign. Creator counts are estimates, not guaranteed bookings.
Campaigns, not subscriptions
$99 to launch.
No monthly subscription. Review your plan before you pay.
See pricing and the sourcing guarantee$99 upfront per campaign. Every offer included. Creator fees and the 3.5% payment service fee are additional.
Plan at least $500 for creator work. That budget guides outreach; it is not a deposit or a limit on how many creators you can hire.
Every collaboration includes a cash fee for the agreed work and usage. Budget separately for optional commission, product, shipping and any usage rights not included in the creator's quote. The 3.5% service fee also applies to commission payouts.
Before you launch
Useful answers.
One campaign, with the scope agreed before work begins.
Can we run a parenting campaign without showing children?
Yes. Parent-led demonstrations, packing routines, product explanations and reflections on household organisation can all work without children appearing. Make the adult-led format clear in the Creator Call so creators understand the scope from the start.
Can a parenting creator make safety or developmental claims?
Build your request around accurate product information and claims your brand can support. A creator's personal experience is not a substitute for evidence. Give them approved factual information and do not require an endorsement they cannot honestly make.
How do creators join my campaign?
Your approved brief guides sourcing and the Creator Call invites relevant creators to send offers. Review those offers as they arrive, then choose whom to speak with and hire. Every offer is included in the campaign fee.
Can I mix posts, brand content and commission?
Yes. Choose the deliverables your campaign needs and agree a cash fee for each collaboration. Posts to the creator's audience and content for your channels can sit in the same campaign. Sales commission is an optional addition, not a replacement for the cash fee.
Does commission work the same way on every sales channel?
No. Connected-store arrangements use eligible tracked orders under agreed attribution rules. Before offering Amazon commission, confirm it is available for your campaign. Where supported, agree one percentage of eligible Amazon-attributed aggregate sales across the creator's links and ads. Agree the source, scope, adjustments, cap and payment timing upfront.
Does an offer confirm every creator requirement?
No. An offer confirms interest in the work. Review the rates, pitch and any supporting information, and ask about missing evidence or portfolio examples in chat before you hire. Creator-supplied information is not automatically verified.
Your next creator campaign
Start with your product.
Plan with Juno or the direct brief, then review the campaign before you launch.
Start a campaignFree to plan · $99 to launch · Creator fees agreed separately