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AI-assisted creator sourcing

AI creator sourcing, from requirements to interested replies

Start with a defined request. CreatorCall uses your requirements to support matching, then manages outreach and replies. Review interested creators, check fit and agree the final work before booking.

A response to your campaign. A decision for you.
Illustrative sourcing requestUGC

A USB-C dock demonstration

A brand needs hands-on videos for its own channels, with no creator posting required.

Tech demonstrationsProduct shipped to creatorBrand-channel content
Set the input requirementsFour vertical videos of 15–30 seconds, showing the dock with a compatible laptop and monitor.
Confirm what the request leaves openExact devices, shipping location, delivery date, usage period and whether the quote includes raw footage.
Review each interested responseCompare relevant work, confirm the setup and check that the quote covers the requested work before booking.
An illustrative request and review process, not a delivered shortlist.
Made for the work ahead

A shortlist starts with the right request.

Fit comes from your requirements

The campaign type, content niche, audience and practical requirements guide the search. A detailed Creator Call gives sourcing a clearer starting point.

Outreach is part of the service

CreatorCall contacts creators, follows up and handles replies. The shortlist brings those responses together for your review.

Interest is a useful next step

Review what creators have said, their relevant information and any quoted terms. You choose who to work with and agree the booking.

How it works

What happens after you submit a Creator Call.

Match the request

Your submitted requirements guide creator discovery and matching.

Ask about the work

CreatorCall sends outreach and follows up on the campaign opportunity.

Bring replies into the shortlist

Interested responses and relevant creator-supplied information are prepared for you to review.

Make your choice

Compare the shortlist, clarify the terms that matter and select the creators you want to work with.

A better starting point

Tell us what a good fit
looks like for this campaign.

Specific requirements help creators understand the opportunity and help you compare their responses.

Campaign type

Sponsored posts, an affiliate partnership or content for your own channels.

Creator fit

Relevant content, audience, location and the kind of creator you want.

Deliverables

What the creator should make, where it will appear and any usage you need.

Practical details

Your budget, timing, product arrangements and requirements to confirm.

The right details depend on your campaign type and the work you need.
Know the difference

A match. A reply. An agreement.

Each tells you something different about the campaign.

Matched

The creator looks relevant to your requirements. That is a starting point for outreach.

Interested

The creator has responded to the opportunity. Review their response and the terms they have shared.

Selected

You have chosen to work together and agreed the work. Prepare the Campaign Brief for that agreement.

Choose a sourcing approach

Different ways to find the right creators.

The useful comparison is the work you need help with. Features and service levels vary between providers.

Database, marketplace and sourcing service: where each can fit
ApproachA useful fit whenWhat to check
Self-serve databaseYour team wants to search profiles and build its own list.Whether contact details, outreach tools or managed support are included, and who handles responses.
Creator marketplaceYou want to browse participating creators, offers or applications.Availability, the booking process, platform fees and exactly which deliverables and rights the offer covers.
CreatorCall sourcingYou have a defined request and want matching, outreach and interested responses handled for you.You review the shortlist and clarify fit, scope and terms with the creators before agreeing the work.
A few useful answers

Before you get started.

The details that help you decide.

Is this a browsable creator marketplace?

No. CreatorCall sources against a Creator Call you submit and delivers interested creators for that request. You do not browse a public catalogue and choose profiles to contact yourself.

Does an interested creator mean the work is booked?

No. Interest means the creator has responded to the opportunity. You still review fit, confirm the terms and decide whether to work together.

Is Juno the tool that sends the outreach?

Juno's planner helps prepare the Creator Call draft. CreatorCall's sourcing workflow handles matching and outreach after you review and submit the request.

Describe the work. Get interested creators back.

Start with a Creator Call, or use Juno to help work out the details first.