The CreatorCall blog
Working practices for brands hiring creators.
Practical guides to planning creator campaigns, choosing the right talent, agreeing clear terms and measuring results.
Showing 8 articles
Featured articleCreator marketing
What creator marketing returns, on the independent evidence
The IPA's cross-industry analysis puts creator marketing ahead of paid social on short term return and first of every channel on long term effect. How to plan a first campaign against it.
Read the article
Pricing
How to compare influencer marketing platform pricing
Most vendors publish no price. What is published, what procurement data shows, and the three parts of a platform's cost to compare before you buy.
Strategy
How to build a creator shortlist around your campaign goal
Creator selection, briefing and measurement are practical decisions you can improve. Four moves that put the shortlist to work for the goal you set.
Strategy
Spend less time sourcing creators and more time running the campaign
Nearly three quarters of large multinationals now delegate finding creators. What to hand over, what to keep, and how a Creator Call does the middle for you.
Payments
How to pay creators with confidence
Five working practices for paying independent creators: terms that fit the job, the deliverable in writing, traceable rails, the right payee, and agreeing when rights begin.
Strategy
A practical checklist for a successful creator campaign
Brands say the effort goes into finding the right creators and measuring the result. Seven checks, from fit and briefing to milestones and measurement, that settle both before launch.
Measurement
The business case for creator marketing: the numbers worth trusting
The spend, growth, consumer and channel-comparison figures worth trusting, with sources and caveats attached, and how to read numbers in this field.
Creator Calls
Write a Creator Call that attracts the right creators
What you type is what creators read. Field by field, how a specific Creator Call brings specific answers and real rates.
Put it into practice
Ready to see who says yes?
Your first one takes about five minutes.