Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
UGC/Explore the niches
Hire UGC creators for your brand
Find creators to make content for your own channels. Set the product, assets and usage you need, then review interested matches and agree the work.
Free account. Sourcing and creator costs are separate.
Content delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Make the production scope comparable
One video can mean three different quotes.
UGC creators make content for your brand to use under the rights you agree. A post to the creator’s own audience is a separate deliverable. Specify the files, revisions and intended use before comparing prices.
Illustrative scope examples, not fixed CreatorCall packages or market rates.
| Scope to quote | Files requested | Details to agree |
|---|---|---|
| One finished edit | One edited video in the requested length and aspect ratio. | Essential shots, captions, draft date, revision allowance and the agreed channels and duration of use. |
| One edit plus alternative openings | The finished video plus separate opening clips, or complete versions with those openings. Specify which. | How many openings, whether each needs an edit and whether additional formats are required. |
| One edit plus raw footage and specified paid use | The finished video and the raw clips expressly listed in the request. | The advertising channels, duration, editing permissions and any ads run through the creator’s account. Each needs agreement. |
Compare responses against the same scope with our creator quote comparison. Content delivery does not by itself grant unlimited rights.
Illustrative UGC request to adapt
Write down the files and the intended use.
We need [number] edited videos, each [length], in [aspect ratio]. Essential shots: [product detail, demonstration and closing shot]. Please quote for a first draft by [date], with [revision allowance]. We want to use the agreed assets on [named channels] for [duration]. Please list separate costs for [alternative openings, raw clips or specified paid use]. No post to your own audience is requested.
Replace the brackets with the actual request before submitting. After you agree the work, use a Campaign Brief example to set out the production instructions.
For examples of clips to film for your product, explore beauty UGC creators or tech UGC creators.
Start with your product
Find the right context for your campaign.
Explore campaign ideas, the details to look for and an example Creator Call for each niche.
Beauty
Hire beauty UGC creators
Explore this nicheFashionHire fashion UGC creators
Explore this nicheFitnessHire fitness UGC creators
Explore this nicheWellnessHire wellness UGC creators
Explore this nicheFood & drinkHire food UGC creators
Explore this nicheTechHire tech UGC creators
Explore this nicheHome & interiorsHire home UGC creators
Explore this nicheParenting & familyHire parenting UGC creators
Explore this nichePetsHire pet UGC creators
Explore this nicheTravelHire travel UGC creators
Explore this nicheGamingHire gaming UGC creators
Explore this nicheOutdoorsHire outdoor UGC creators
Explore this nicheSportsHire sports UGC creators
Explore this nicheAutomotiveHire automotive UGC creators
Explore this nicheApps & softwareHire software UGC creators
Explore this nicheBusinessHire business UGC creators
Explore this nicheEducationHire education UGC creators
Explore this nicheArts & craftsHire arts and crafts UGC creators
Explore this nicheFrom your request to interested creators
You bring the product.
We make the introductions.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately