Show the packing process
Use an adult-led sequence to show what fits, which compartments do what and how the product closes or carries. Plan clear detail shots so the content answers practical questions on your product page.
UGC/Parenting & family
Hire parenting
UGC creators
for your brand.
Create useful family-product content from a parent's perspective. Tell us the demonstration, adult presenter and setting you need, and CreatorCall sources creators interested in making it. Agree the production and usage scope before booking; the content is made for your brand and does not require a creator-audience post.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestShow the packing process
A family accessories brand wants an adult presenter to film a product walkthrough for its own shop and social channels.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Demonstrate care and setup
A simple cleaning, folding or assembly video can help customers understand ownership. Give the creator the product instructions and define the steps that must appear without adding unsupported safety claims.
Explain a parent's buying considerations
Commission a presenter-led walkthrough of the features a parent may compare. Ask for accurate, concrete descriptions, and use first-person experience only where the creator has actually used the product.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallAn appropriate adult presenter
Choose the perspective and delivery style the script needs. Do not present someone as a parent, specialist or product user unless that description is accurate.
A privacy-respecting concept
Design the shots around an adult, the product and the setting. Avoid requiring children, family names or private household details to make the concept work.
Clear functional demonstrations
Review examples of close-ups, product handling and spoken explanations. The creator should be able to show the relevant mechanism or feature without obscuring it.
A defined asset agreement
Specify the final files, revisions and intended channels. Agree how the creator's voice and likeness may be used, including any advertising duration, before filming.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A parenting UGC Creator Call
A family accessories brand wants an adult presenter to film a product walkthrough for its own shop and social channels.
Concept
A parent-led explanation of a day-out organiser.
The concept can be completed with an adult and the product only.
Shots
Packing, compartment close-ups, carrying and a short spoken introduction.
Set the final lengths, orientations and file count.
Product information
Brand provides dimensions, care instructions and accurate feature notes.
No invented testimonial or unsupported product claim.
Production
Creator receives the organiser and confirms a suitable filming setting.
Agree timing, revisions and whether the product is returned.
Usage
Files for the brand's agreed website and social use.
Specify paid advertising rights separately if needed.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your parenting campaign checklist.
Use these points to prepare a clear Creator Call.
- Adult presenter and accurate personal perspective
- Shot list that respects family privacy
- Product instructions and factual talking points
- Files, revision rounds and delivery timing
- Voice, likeness and content usage agreement
Do parenting UGC videos need children in them?
No. An adult can explain, pack, assemble or demonstrate many family products. Start with a concept that communicates the product clearly while respecting family privacy, and make the intended cast and setting explicit before booking.
Can we script a parent's testimonial?
You can supply talking points and a structure, but any first-person claim must reflect the creator's actual experience. If they are simply explaining product features, present the content that way rather than writing a customer story that did not happen.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately