Show fit in motion
Commission front, side and movement shots that help a shopper understand a garment. Specify which details matter, such as trouser length or jacket fastening, and allow space for honest fit observations.
UGC/Fashion
Hire fashion
UGC creators
for your brand.
Hire fashion UGC creators to produce try-ons, styling videos and product demonstrations for your own channels. Set out the pieces, sizes, looks and final files you need. CreatorCall sources interested creators who can quote for the production, while you decide who fits the creative.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestShow fit in motion
A footwear brand needs content that shows a new trainer in everyday outfits.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Build a small styling library
Ask for several looks around a hero product, then define the edits or clips you need from them. Outfit count, location changes and accessory requirements should all be part of the production scope.
Explain product details up close
Use clear close-ups for bag compartments, jewellery clasps, shoe fastenings or fabric texture. Pair the detail with a real use case so the content helps someone understand the product they are considering.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallThe right sample fit
Check garment sizes, footwear sizes or any necessary measurements directly with the chosen creator. A workable sample plan matters more than a large audience for content-only production.
A suitable filming space
Specify whether you need full-length framing, outdoor movement or a neutral indoor setup. Review portfolio examples for those practical requirements before agreeing the creative.
Defined styling responsibilities
State which pieces the brand supplies and which supporting clothes or props the creator provides. Avoid leaving extra purchases or complex styling work out of the quote.
Files and usage rights
Agree edited videos, stills and raw clips separately, with required aspect ratios. Set brand usage duration and paid advertising permissions before the creator starts filming.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example fashion UGC Creator Call
A footwear brand needs content that shows a new trainer in everyday outfits.
Product
One trainer style supplied in the creator's confirmed size.
Plan delivery before setting the filming date.
Scenes
A full outfit, walking movement and close-ups of key details.
List practical shots rather than vague style requests.
Files
One edited vertical video and agreed detail clips.
Specify duration, captions and raw-footage needs.
Usage
Brand social channels and product page for an agreed term.
Quote advertising use separately if needed.
Approval
Agree one clear review process and final delivery date.
No creator-account post is included by default.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your fashion campaign checklist.
Use these points to prepare a clear Creator Call.
- Confirm sample sizes and delivery arrangements.
- List every outfit, location and essential shot.
- Allocate styling and prop responsibilities.
- Specify edited files, stills and raw clips.
- Agree usage, revisions and product returns.
Do fashion UGC creators need a large following?
Their ability to make the requested content is the main consideration when you are buying files for your own channels. Review relevant production examples, fit and practical requirements instead of making follower count the central criterion.
Can we use the footage on product pages and in ads?
Ask for both uses in the request and agree their scope and duration with the creator. A quote for product-page content does not automatically include paid advertising rights or unlimited future use.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately