Make setup instructions watchable
Show connection, installation and first use in a clear sequence. Match the demonstration to the supported device and software version, and decide which screens, cables and product details viewers need to see.
UGC/Gaming
Hire gaming
UGC creators
for your brand.
Commission gaming content that explains the product on your own channels. Tell us the hardware, game access and production style required, and CreatorCall sources interested creators. Agree the files and usage before booking; a gaming UGC project does not automatically include a post or stream to the creator's audience.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestMake setup instructions watchable
A controller brand wants setup and feature videos for its own product page and social accounts.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Create useful product comparisons
Demonstrate variants within your range using consistent angles and tasks. Explain genuine differences in dimensions, controls or compatibility, avoiding performance conclusions that the agreed production cannot support.
Combine presenter and gameplay footage
Use an adult presenter to introduce the product, with permitted gameplay or interface shots that show it in context. Define who provides capture files and what footage can be edited into the final assets.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallA compatible production setup
Confirm the creator has or can receive the required hardware. Screen capture, console recording and clean product close-ups can require different equipment and preparation.
Clear technical explanation
Review how the creator explains controls and setup without losing the viewer. A concise demonstration should still name the relevant model and avoid unsupported specifications.
Appropriate footage access
Identify the games, music, software screens and other material expected in the edit. Confirm permission for the intended brand use before production depends on those assets.
Defined delivery and usage
List edited assets, raw capture and voiceover requirements separately. Agree revisions, advertising use and editing rights so the creator can quote the complete production job.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A gaming UGC Creator Call
A controller brand wants setup and feature videos for its own product page and social accounts.
Hardware
A specified controller on a supported gaming system.
Confirm connections, software and any equipment the creator needs.
Assets
Setup walkthrough, close-up feature clips and a presenter introduction.
Set file counts, lengths and orientations before requesting quotes.
Screen content
Use approved interface or gameplay footage where needed.
Agree the source and permissions for footage and audio.
Production
Brand supplies the unit, instructions and supported factual claims.
Allow time for installation, recording and agreed revisions.
Usage
Content supplied for the brand's agreed channels.
Quote advertising rights, raw capture and creator posting separately.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your gaming campaign checklist.
Use these points to prepare a clear Creator Call.
- Exact hardware, software and capture requirements
- Shots and supported feature explanations
- Gameplay, interface and audio permissions
- Edited files, raw capture and revision scope
- Usage duration, paid ads and any separate posting
Does a gaming UGC creator need a large following?
The primary job is producing content for your brand, so assess relevant filming, capture and explanation skills. Audience fit becomes a separate consideration if you also want the creator to publish or stream to their own followers.
Can we reuse gameplay in our gaming product ads?
Specify the proposed footage and advertising use before commissioning the edit, and confirm the necessary permissions. Do not assume that footage allowed in a creator's own video is automatically cleared for a brand's paid advertising.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately