Turn preparation into useful content
Show what happens from opening the product to serving it. Clear ingredient quantities, timing and close-ups can make the content useful on a product page as well as in a short social edit.
UGC/Food & drink
Hire food
UGC creators
for your brand.
Hire food UGC creators to make recipes, preparation videos and product demonstrations for your own channels. Define the dish or serving idea, essential shots and final files. CreatorCall sources interested creators who can quote for the work, and you review the creative fit.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestTurn preparation into useful content
A baking brand needs a recipe demonstration for its product page and social channels.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Build a recipe video package
Commission a complete recipe demonstration and specify the additional clips or stills you need. Recipe development, testing, written instructions and final video editing are separate tasks that should appear in the scope.
Capture details people cannot taste online
Use pouring, spreading, mixing or cutting shots to communicate a product's texture and use. Choose details that are truthful to the product rather than asking a creator to fabricate a taste reaction.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallRelevant kitchen experience
Match the task to the creator's cooking and filming experience. A baking sequence, drinks pour and hands-only weeknight recipe need different preparation and production skills.
A workable food setup
Confirm kitchen access, equipment and storage requirements. Discuss perishable delivery and testing time before setting a filming date, especially when the recipe requires repeated preparation.
Clear ingredient responsibilities
State which products the brand supplies and which additional ingredients the creator sources. Include prop, ingredient and testing costs in the requested quote instead of leaving them assumed.
Complete deliverables and rights
Specify the written recipe, finished videos, stills and raw clips separately. Agree where the brand can publish both the footage and the recipe, and for how long.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example food UGC Creator Call
A baking brand needs a recipe demonstration for its product page and social channels.
Recipe
A simple bake using the supplied ingredient and agreed recipe direction.
Allow for development and a test before filming.
Shots
Ingredient setup, key mixing stages and the finished texture.
List essential steps without overloading the video.
Files
One edited vertical video, a written recipe and agreed stills.
Quote each deliverable as part of the package.
Logistics
Agree product shipping, extra ingredients and suitable equipment.
Account for shelf life and storage.
Usage
Set rights for the recipe, video and photographs separately.
Creator-account posting is not included by default.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your food campaign checklist.
Use these points to prepare a clear Creator Call.
- Choose the dish, serving idea and essential shots.
- Allocate recipe development and testing work.
- Confirm ingredients, equipment and storage.
- List video, recipe, still and raw-file deliverables.
- Agree content and recipe publication rights.
Can the package include a written recipe?
Yes. Ask for the written recipe explicitly, including quantities and preparation steps, and agree your rights to publish it. A video-production quote does not automatically include recipe development or a written version.
Can we hire food creators for hands-only content?
Yes. Specify the actions, camera angles and kitchen setup you need. A hands-only format still requires clear preparation, ingredient and file requirements so creators can quote for the complete production.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately