Put an ingredient into a recipe
Give a creator a clear starting point, such as a quick lunch or a weekend bake. Explain the product's role and any essential preparation details while allowing the recipe to fit their usual style.
Sponsored/Food & drink
Find food
influencers
for your brand.
Find food influencers who can turn your product into something their audience understands and wants to explore. Describe the ingredient, drink or kitchen use, along with the creator post you need. CreatorCall handles sourcing and outreach, then returns interested creators for your review.
Free account. Sourcing and creator costs are separate.
SponsoredExample Creator Call
Start with a clear requestPut an ingredient into a recipe
A pantry brand wants a recipe creator to introduce a sauce through a weeknight meal.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent posted to the creator's audience
Interest confirmed against your request
You choose who to book
Built around your product
A campaign that belongs in their feed.
Start with what your product needs to show. Then find creators whose content and audience make sense for it.
Show a serving idea
A drink, condiment or snack can be introduced through a useful serving occasion. Decide what needs to be visible, including packaging or preparation, without scripting the creator's taste opinion.
Explain a product people have not tried
Use a creator-led demonstration to show texture, preparation or where a product belongs in the kitchen. A concrete explanation can be more helpful than a generic endorsement of something viewers do not recognise.
Beyond follower count
Your product. Their audience. A better fit.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallCuisine and format fit
A baking creator, family-meal creator and drinks specialist solve different content problems. Look at the creator's existing recipes and presentation before deciding whether the product fits.
An audience that can purchase
Check selling countries and any retail or delivery restrictions. For a local food business, the audience's geography may be more useful than broad national visibility.
Ingredient and recipe requirements
Provide accurate ingredients, preparation instructions and any relevant dietary information. Agree recipe constraints in advance, and avoid assigning a dietary label that the product cannot support.
A workable supply plan
Allow for delivery, shelf life, storage and recipe testing. If the creator needs extra ingredients or equipment, decide who provides them and include that work in the quote.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
A better Call starts with a clearer ask.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example food Creator Call
A pantry brand wants a recipe creator to introduce a sauce through a weeknight meal.
Audience
Home cooks looking for practical weeknight meal ideas.
Choose a cooking need rather than a generic food audience.
Post
One creator-published recipe video featuring the sauce in use.
Specify essential product and preparation shots.
Recipe
Creator proposes a meal using the supplied product information.
Agree the recipe direction before filming.
Logistics
Brand supplies the sauce; agree extra ingredient and delivery needs.
Allow time for the creator to test the recipe.
Quote
Request the post fee with recipe and brand-reuse scope made explicit.
Agree final deliverables before the collaboration begins.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your food campaign checklist.
Use these points to prepare a clear Creator Call.
- Choose a cooking need or serving occasion.
- Define the creator post and product visibility.
- Supply accurate ingredients and preparation details.
- Plan delivery, storage and recipe testing.
- Agree recipe ownership and content reuse where needed.
Good questions
Before you start.
Straight answers about sponsored creator campaigns.
Compare sourcing optionsCan creators develop an original recipe with our product?
Yes, describe recipe development as part of the work and allow time for testing. Agree the recipe direction, ingredient responsibilities and any rights to republish the recipe as well as the video.
Can we choose creators for a particular dietary audience?
State the audience and recipe requirements in the request. Provide accurate product information and confirm that the proposed recipe can meet those requirements; do not assume a category label alone establishes suitability.
Does an interested creator mean the post is booked?
No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.
Is CreatorCall a browsable influencer marketplace?
CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.
What if I only need content for my own channels?
Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.
One Creator Call. The right introductions.
Find your next creator partnership.
Posts to a creator’s audience. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately