Connect recipes to shoppable ingredients
Invite creators to show how your products fit into a recipe their audience can make. Provide purchase links, pack sizes and delivery information so viewers can understand what they would actually order.
Affiliates/Food & drink
Find food
affiliate creators
for your brand.
Recruit food creator-affiliates whose recipes and kitchen content fit the products you sell. Explain your range, delivery markets and commission offer in a Creator Call. CreatorCall sources interested creators. You set the programme terms and are responsible for paying commission.
Free account. Sourcing and creator costs are separate.
AffiliatesExample Creator Call
Start with a clear requestConnect recipes to shoppable ingredients
A coffee brand wants creator-affiliates who make brewing and everyday kitchen content.
Set the product and the work you need
Review creators interested in your request
See the complete exampleCreators recruited for your brand's programme
Commission or flat fee plus commission
You agree the final partnership terms
Built around your product
A good partnership starts with a clear offer.
Make it easy for creators to understand the product, the opportunity and how they will be paid.
Introduce a repeat-purchase product
For coffee, pantry staples or a food subscription, explain one-off and subscription options clearly. Set out which purchases earn commission and how renewals, cancellations or customer discounts affect the offer.
Create a useful kitchen selection
Recruit around a coherent range, such as baking ingredients or meal-preparation essentials. Let the creator assess what suits their content rather than expecting a recommendation for every item the brand sells.
Before you start outreach
The right product. An offer worth considering.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallCuisine and customer match
Consider the creator's usual recipes, audience location and the product's price point. A specialist ingredient and a general grocery product may need very different explanations.
Reliable order availability
Check stock, shipping coverage and any temperature-sensitive delivery requirements before recruitment. An affiliate recommendation needs a customer journey that works when the audience follows the link.
Clear commission rules
Explain eligible products, bundles, subscriptions and repeat orders. State how cancellations or refunds affect earnings so creators can judge the offer without filling in missing terms.
Product and recipe access
Set out samples, testing time and any recipe-development commitment. An invitation to earn commission does not automatically include a commissioned recipe video or a fixed posting date.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Make your offer easy to understand.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example food affiliate Creator Call
A coffee brand wants creator-affiliates who make brewing and everyday kitchen content.
Range
Coffee available as one-off orders and subscriptions in named markets.
Describe pack sizes, prices and delivery coverage.
Offer
State commission eligibility for first orders and any renewals.
Make one-off and subscription rules easy to compare.
Access
Explain samples and the brewing equipment needed to use them.
Confirm practical fit before onboarding.
Programme
Use the brand's existing tracking links or codes.
The brand sets the terms and is responsible for paying commission.
Content
Invite brewing content and state any required paid deliverables.
Agree content commitments independently of programme membership.
Know what you are paying for
A clear request.
A clearer quote.
Separate the sourcing charge from the affiliate offer. Set out commission, any fixed content fee, product access and the programme terms creators need to assess the opportunity.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator commission and fees
State commission terms and any flat fee. Your brand is responsible for paying commission under the agreed terms.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your food campaign checklist.
Use these points to prepare a clear Creator Call.
- Choose the products and eligible delivery markets.
- Check stock and any special shipping needs.
- Explain one-off and subscription commissions.
- Provide product samples and accurate preparation details.
- Separate affiliate participation from recipe-production work.
Can food affiliates promote subscriptions?
Yes, if your programme supports them. Explain which orders or renewals qualify, when commission becomes payable and how cancellations affect it. Creators should also understand the subscription terms their audience will see.
Who handles orders and customer questions from creator links?
Your brand remains responsible for the purchase journey, fulfilment and customer support. Explain which orders qualify for commission and who creators should contact about their agreement. CreatorCall does not operate the food store.
Who sets affiliate terms and pays commission?
Your brand sets the programme terms and is responsible for paying commission. Before inviting creators, agree how sales qualify, how refunds affect commission and when payment is due. Sourcing charges and any fixed content fees are separate from commission.
Can I offer commission without a fixed fee?
You can describe a commission-only offer or a flat fee plus commission in your Creator Call. State the actual terms and any required content clearly. Creators decide whether the opportunity suits them, and final commitments need agreement.
Is this the CreatorCall customer referral programme?
No. This service sources creator-affiliates for your brand's own products and programme. CreatorCall's customer referral programme is a separate offering.
One Creator Call. The right introductions.
Give your offer the right introduction.
Partners for your affiliate programme. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately