Give a room tour a clear purpose
Plan a sequence around the questions a guest asks: layout, workspace, storage or the view. Confirm which room can be filmed and avoid showing a category or facility customers cannot actually book.
UGC/Travel
Hire travel
UGC creators
for your brand.
Commission travel content that helps customers picture the experience and understand the details. CreatorCall sources creators interested in filming for your brand, whether at a destination or with a travel product at home. Agree access, expenses, deliverables and usage before production; creator-audience posting is not automatically included.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestGive a room tour a clear purpose
An accommodation brand wants a creator to film a practical room walkthrough for its own booking and social channels.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Capture the steps of an experience
Show arrival, the meeting point and selected moments of an activity, where access allows. Agree permission for people and locations in the shots, along with alternatives for weather or operational changes.
Demonstrate a travel product at home
Packing and feature demonstrations do not always require a trip. Film capacity, access and organisation clearly, without adding destination footage that implies the product was used on a journey it was not.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallPractical access to the location
Check filming dates, travel requirements and permissions before choosing a creator. A strong portfolio does not solve missing access to the room or experience you need.
A usable filming plan
Ask for a shot approach that fits the real setting, light and operating hours. Busy spaces may need coordinated access or compositions that avoid identifiable guests.
Complete production costs
Separate content production from transport, accommodation, admissions and equipment. Agree responsibility for booking and cancellation costs before either side makes a commitment.
Rights for the intended channels
Name your booking pages, social channels and advertising plans. Agree the usage period, footage delivery, editing permission and any appearance of staff or other participants.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A travel UGC Creator Call
An accommodation brand wants a creator to film a practical room walkthrough for its own booking and social channels.
Location
A specified room category at an accessible property.
Confirm availability and what guests booking that category actually receive.
Shots
Entrance, room layout, storage, workspace and selected facilities.
Set orientations, final lengths and any required still images.
Access
A coordinated filming window with the property's contact.
Plan around housekeeping, guests and restricted areas.
Costs
Quote production separately from any agreed travel or accommodation.
Decide who books and what happens if dates change.
Usage
Files for agreed brand channels, with ad usage quoted if required.
The creator does not need to publish the content on their own account.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your travel campaign checklist.
Use these points to prepare a clear Creator Call.
- Exact location, product or room category
- Shot access, permissions and filming window
- Travel arrangements and cancellation responsibility
- Asset list, revisions and delivery dates
- Usage, editing rights and any people appearing
Can we hire travel UGC creators without paying for a trip?
A local creator or a product demonstration filmed at home may suit the job. Describe the location and production requirements honestly, then review interested creators' availability and quotes. Do not assume travel or accommodation is included in a content fee.
Can the same travel footage be used across different properties?
Only where the usage agreement allows it and the presentation remains accurate. Footage of one property should not suggest it shows another. Set out the intended channels, locations and reuse requirements before commissioning the work.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately