Demonstrate a familiar work problem
Show how a product fits a practical task, such as setting up a desk or preparing an order. Use a clear scenario without presenting the creator as an actual customer unless that is true.
UGC/Business
Hire business
UGC creators
for your brand.
Hire business UGC creators to explain your offer through a realistic working situation. Describe the audience, product and assets you need. CreatorCall sources interested creators, while you agree the production scope and usage for content delivered to your own channels.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestDemonstrate a familiar work problem
Example: an office-accessory brand needs a video showing a practical desk setup for independent professionals.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Make a service easier to understand
Commission a presenter-led explanation of how the service works and who it suits. Supply accurate steps, inclusions and limitations rather than relying on vague promises about transforming a business.
Create role-specific variations
Develop separate openings for a freelancer, shop owner or team manager where the offer serves those groups. Keep each asset focused on a real use case and agree the variation count in advance.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallA believable working context
Specify the environment you need, such as a home office, retail counter or packing desk. Review portfolio work for a setting that supports the explanation.
Clear business communication
Look for a presenter who can explain a task without jargon or exaggerated outcomes. The right tone depends on whether you are speaking to owners, employees or specialist buyers.
Scenario and evidence
Separate a staged product demonstration from a customer testimonial. Only use personal-experience statements that the creator can honestly make and give them supportable product information.
Production scope
List props, locations, screen inserts and additional people needed. Agree final edits and usage rights so a simple presenter video does not quietly become a larger production.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A workplace-product UGC Creator Call
Example: an office-accessory brand needs a video showing a practical desk setup for independent professionals.
Purpose
Explain how the product fits a small home-office workspace.
Use a concrete task rather than a broad productivity promise.
Creator fit
A creator with a suitable workspace and clear on-camera delivery.
Review relevant production examples before booking.
Files
One edited demonstration plus agreed product detail shots.
Specify length, orientation and caption needs.
Resources
Brand supplies the product and accurate setup instructions.
Agree props and any workspace changes needed for filming.
Usage
Define website, brand social and paid-ad use in the request.
A customer testimonial or creator-account post is a separate scope.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your business campaign checklist.
Use these points to prepare a clear Creator Call.
- Define the role and working scenario.
- Provide accurate product or service details.
- Confirm location, props and presenter needs.
- List edits, variations and file formats.
- Agree claims, usage rights and review scope.
Can business UGC use a presenter who is not our customer?
Yes, for a clearly framed explanation or demonstration. Do not script the presenter to claim a customer experience they have not had. Genuine testimonials need genuine experience and an agreed scope.
Can we request several versions for different customer roles?
Yes. Describe each audience, opening and use case, then state which footage is shared. Ask creators to quote the full variation package so the deliverables remain comparable.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately