Make scale easy to judge
Commission a sequence that shows the product next to familiar furniture, then moves in for the details. Useful measurements, open drawers and clear camera angles can help a shopper assess fit before ordering.
UGC/Home & interiors
Hire home
UGC creators
for your brand.
Show what your home product does in a believable space. CreatorCall can source interested creators to make demonstrations, styling videos and product photographs for your brand. Set out the room, production requirements and intended usage; UGC delivery does not automatically include a post to the creator's audience.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestMake scale easy to judge
A lighting brand wants content showing a compact desk lamp in use, supplied as files for its own product and social channels.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Show the job from start to finish
An assembly or cleaning demonstration can answer a specific product-page question. Decide which steps must appear and what instructions the creator needs, including any tools, drying time or setup between shots.
Give one product several settings
Request distinct treatments such as a desk setup, bedside arrangement or shelf close-up when the product genuinely suits them. Define the scenes and final files so the creator can quote the full production scope.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallThe right filming space
Ask for a setting that suits the product's size and intended use. Check available light, filming angles and whether brand labels on other objects need avoiding.
Clear detail shots
Review work that shows texture, mechanisms and dimensions clearly. Attractive wide shots will not replace a close-up when customers need to understand how something works.
Production logistics
Specify installation, moving heavy items and any reset between scenes. Agree who supplies tools or assistance and how large products will be delivered or collected.
Rights that fit the use
Name the website, social channels and any planned advertising use. Agree the usage period, editing permissions and whether raw footage is included before production.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A home UGC Creator Call
A lighting brand wants content showing a compact desk lamp in use, supplied as files for its own product and social channels.
Setting
A lived-in home desk with space to show the lamp clearly.
Specify any room, surface or lighting requirements.
Deliverables
A setup video, a detail sequence and product-in-room photographs.
List the number, length and orientation of each final asset.
Demonstration
Show adjustment, controls and how the lamp sits beside a laptop.
Provide accurate instructions and permitted product claims.
Logistics
Brand supplies the lamp and agrees a delivery-to-filming window.
Confirm product retention or return and who pays related costs.
Usage
Quote for agreed brand-channel use; price advertising rights separately.
Publishing to the creator's own account is not included unless agreed.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your home campaign checklist.
Use these points to prepare a clear Creator Call.
- Required room, furniture and filming angles
- Shot list and final file specifications
- Product delivery and installation arrangements
- Revision scope and production timing
- Usage rights, editing permission and raw-footage needs
Can a home UGC creator film in a real kitchen or living room?
That can be part of your request. Describe the space the product needs and confirm the location with shortlisted creators before booking. If the space is essential, ask to see a suitable room reference before agreeing production.
Can we use home UGC in product listings and paid ads?
You can request both, but the agreement must cover the actual uses. Name your product pages, social channels and advertising plans, then agree duration, editing permission and any additional fee with the creator. Content delivery alone does not grant every usage right.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately