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UGC/Outdoors

Hire outdoor
UGC creators
for your brand.

Create outdoor product content that shows the details and the setting together. CreatorCall sources creators interested in filming for your brand. Describe the activity, location and conditions, then agree the production and usage scope. UGC files are delivered for your channels; posting to the creator's audience is a separate deliverable.

Free account. Sourcing and creator costs are separate.

UGCExample Creator Call
Start with a clear request

Make setup steps visible

A camping brand wants practical setup and packing videos of a storage organiser for its own product pages and social channels.

HikingCampingOutdoor gearNature & adventure
Set the product and the work you need
Review creators interested in your request
See the complete example
Content delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed

Built around your product

Show what your customers need to see.

Build a content package around the product, the questions it raises and the places your team will use the finished assets.

HikingCampingOutdoor gearNature & adventure

Make setup steps visible

Commission a clear assembly or packing sequence with close-ups of the parts customers need to understand. Follow the actual instructions and use a suitable location, with enough time for resets between shots.

Show scale and packed size

A practical product clip can compare packed and in-use dimensions or show how gear fits in a bag. Give the creator accurate measurements and specify the angles that communicate them clearly.

Capture an ordinary use case

Film the equipment on a suitable walk or campsite rather than inventing an expedition. Describe the experience accurately and plan alternative scenes if access or weather prevents the original location being used.

Beyond audience size

Choose the craft your product needs.

Be specific about the details that would make a creator right for your product.

What would make a creator right for this particular campaign?

Put those details in your Call

Capability for the production

Confirm the creator can safely manage the activity and equipment involved. A more demanding location may require support or a simpler concept rather than a harder deadline.

Detailed product filmmaking

Review close-ups, moving shots and spoken explanations. Customers should be able to see adjustment, setup or storage clearly even when the setting is visually impressive.

Flexible outdoor logistics

Agree location access, travel costs and a weather plan. Set a practical filming window and define what can be rescheduled if the conditions are unsuitable.

A clear asset licence

Specify product pages, organic social and any paid advertising. Agree final files, editing, raw footage and duration, including any location or third-party permissions the production requires.

From your request to interested creators

You bring the product.
We make the introductions.

Tell us what you need

Set the product, audience, deliverables and offer in your Creator Call.

We find and contact creators

We source against your request, send the opportunity and handle the initial replies.

You choose who to work with

Review interested matches, then agree the final scope, compensation and terms.

A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.

See what a useful request looks like

Turn an idea into a clear content request.

An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.

Example Creator Call

An outdoor UGC Creator Call

A camping brand wants practical setup and packing videos of a storage organiser for its own product pages and social channels.

Setting

A suitable campsite or permitted outdoor setting.

Confirm access and a sheltered alternative for detail shots.

Content

Unpacking, assembly, storage access and packing away.

List the edited clips, stills and orientations required.

Instructions

Follow the product's supplied assembly and care guidance.

Use supported features without inventing durability or weather claims.

Logistics

Agree product delivery, travel and a flexible filming window.

Set a backup plan for unsuitable weather or access changes.

Usage

Brand-channel content with advertising rights discussed separately.

Creator posting, raw files and extended use must be requested explicitly.

Know what you are paying for

A clear request.
A clearer quote.

CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.

See current CreatorCall pricing

CreatorCall sourcing

Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.

Creator compensation

Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.

The full scope

Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.

A useful place to start

Your outdoor campaign checklist.

Use these points to prepare a clear Creator Call.

  • Activity and capability needed for filming
  • Permitted location and weather alternative
  • Accurate instructions and required close-ups
  • Travel, asset list, timing and revisions
  • Usage, editing and raw-footage agreement

Good questions

Before you start.

Straight answers about content production.

Compare sourcing options
Do outdoor UGC videos need remote or dramatic locations?

No. A useful setting is one that shows the product's intended use clearly. Assembly, capacity and storage can often be demonstrated in an accessible location. Choose scenery only where it serves the content and can be filmed responsibly.

What happens if weather prevents the UGC shoot?

Agree that before booking. Define a flexible filming window, an alternative location or shot list, and how rescheduling or cancellation costs are handled. Do not leave the production dependent on conditions neither party can promise.

Does UGC include a post to the creator's own followers?

UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.

Can I request examples of a UGC creator's work?

You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.

Do I own every right to the finished content?

Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.

One Creator Call. The right introductions.

Your next story starts with a Creator Call.

Content delivered to your brand. Tell us what matters and let us start the conversations.

Start a Creator CallFree account · Creator compensation agreed separately