Show fit before the purchase
Commission footage that makes size, position and compatibility easier to understand. A close view of an accessory in a real vehicle can answer questions that an isolated product photograph cannot.
UGC/Automotive
Hire automotive
UGC creators
for your brand.
Hire automotive UGC creators to make product demonstrations for your own channels, from a parked-car walkthrough to a detailed installation view. Specify the vehicle and production requirements. CreatorCall sources interested creators; you agree the final shoot, files and usage rights.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestShow fit before the purchase
Example: a brand needs product-page content for a dashboard phone mount.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Explain setup step by step
Ask for a clear sequence showing preparation, fitting and everyday operation. Supply correct instructions and identify any parts that must be completed by a qualified installer rather than improvised on camera.
Build a product-page asset set
Combine a short overview with detail shots of materials, controls and storage. Agree the required orientations and edits so the files fit your product page, emails and social placements.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallThe correct vehicle
Confirm the exact model, year or measurements relevant to your product. A superficially similar vehicle may have different fittings, clearances or control layouts.
Filming environment
Decide whether you need a driveway, garage, workshop or charging location. Account for access, lighting, background noise and permission to film in the chosen setting.
Technical clarity
Review how the creator films small components and explains steps. You need visible actions and accurate product handling, especially where an installation sequence drives the video.
Scope and rights
Agree who arranges fitting, travel and any vehicle preparation. Define final files, revision scope and the channels where the brand may use the content.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A vehicle-accessory UGC Creator Call
Example: a brand needs product-page content for a dashboard phone mount.
Purpose
Explain fitting, adjustment and device removal while the vehicle is parked.
Choose a safe, clear setting for each demonstration.
Compatibility
Creator confirms the relevant dashboard layout and phone dimensions.
Check fit before sending the product.
Files
One edited overview and close-up clips of the key actions.
State lengths, orientations and any raw-file requirements.
Production
Film in a stationary vehicle with readable details and clear audio.
Agree lighting, access and product preparation.
Usage
Specify product-page, social and paid-ad use in the quote request.
A creator-account post is a separate deliverable.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your automotive campaign checklist.
Use these points to prepare a clear Creator Call.
- Confirm exact vehicle and device compatibility.
- Define the safe filming setting.
- List installation steps and detail shots.
- Agree edited and raw file requirements.
- Set usage rights and production responsibilities.
Can automotive UGC show the product without a creator speaking?
Yes. Specify hands-only demonstrations, close-ups, captions or voiceover as appropriate. The request should describe the shots and explanations you need, rather than assuming every video requires an on-camera presenter.
Is a vehicle loan included?
Do not assume it is. State whether the creator must already have access to a suitable vehicle or whether your brand will arrange one, then confirm the arrangements before booking.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately