Show how to use the resource
Commission a short sequence explaining the first activity, required materials and next step. Focus on helping a learner or buyer understand the product without needing to watch an entire lesson.
UGC/Education
Hire education
UGC creators
for your brand.
Hire education UGC creators to make clear demonstrations of your learning resources for your own channels. Define the learner, concept and production requirements. CreatorCall sources interested creators, while you review their explanation style and agree the files and usage rights.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestShow how to use the resource
Example: a study-resource brand needs a video showing adult learners how to use a revision card set.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Make a concept visible
Use an overhead demonstration, worked example or presenter explanation to show what the resource teaches. Supply accurate subject material and identify any wording that needs review before the final edit.
Answer the buyer’s practical questions
Create separate assets for what is included, who the resource suits and how access works. A clear demonstration can serve your product page, help content and brand social channels.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallSubject understanding
Ask for relevant teaching or explanation examples. The creator needs enough subject knowledge to demonstrate the material accurately and recognise where a step needs more context.
Visual teaching style
Decide whether the content needs hands-on materials, a whiteboard, screen recording or on-camera explanation. Review how clearly the creator makes the important details visible.
A suitable filming setup
Specify the workspace, materials and participants required. Do not assume filming in a classroom or with learners is included; a solo demonstration may meet the need.
Accuracy and usage
Agree the subject review process, final formats and usage rights. If you need editable slides or source files, include those deliverables in the original quote request.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A learning-resource UGC Creator Call
Example: a study-resource brand needs a video showing adult learners how to use a revision card set.
Task
Demonstrate one realistic self-testing session with the cards.
Choose an activity that makes the resource understandable.
Creator fit
A creator with clear instructional delivery and suitable desk filming.
Review relevant demonstration examples.
Files
One edited overhead demonstration with voiceover and captions.
Specify length, orientation and the close-ups required.
Materials
Brand supplies the cards and accurate usage instructions.
Use a focused example rather than claiming improved results.
Usage
Define product-page, brand social and advertising rights.
Posting on the creator’s account is a separate deliverable.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your education campaign checklist.
Use these points to prepare a clear Creator Call.
- Define the learner and one teaching objective.
- Provide accurate materials and demonstration steps.
- Choose the filming format and required props.
- Agree subject review, captions and final files.
- Specify rights and any participant arrangements.
Do education UGC videos need students on camera?
No. A solo presenter, overhead demonstration or screen recording may explain the resource clearly. Include other participants only where they are necessary and their involvement has been properly arranged.
Can we request an accuracy check before delivery?
Yes. Agree what the brand will review, when feedback is due and how revisions are handled. The final content should be accurate without turning the agreed shoot into an open-ended editing task.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately