Hire arts and crafts UGC creators to show your materials in use on your own website and channels. Describe the project, production style and files required. CreatorCall sources interested creators, while you agree the making process, delivery and usage rights.
Free account. Sourcing and creator costs are separate.
Example: a craft brand needs a product-page tutorial using its card-making materials.
Built around your product
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Show paint flow, fabric drape, paper texture or tool handling through clear close-ups. Choose the characteristics that help customers understand the product and provide accurate material information to support the demonstration.
Commission a focused sequence showing materials, key steps and the finished piece. Decide which stages need real-time explanation and which can be shortened without making the process confusing or misleading.
Plan overhead clips, material close-ups and finished-project shots for several brand placements. Specify the individual assets and editing rights so you receive footage that can be used as agreed.
Beyond audience size
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallLook for relevant experience with the medium and tools. A creator needs to handle the materials confidently enough to produce the agreed project and explain the process.
Review portfolios for focus, lighting and unobstructed hand movements. Fine details need a filming setup that makes texture, technique and small components easy to see.
Decide whether the creator follows supplied instructions or develops the idea. Original design, pattern writing and testing can add work beyond the filming itself.
Account for material delivery, preparation and drying or curing. Agree rights to the video, stills and any original design as distinct parts of the scope.
From your request to interested creators
Set the product, audience, deliverables and offer in your Creator Call.
We source against your request, send the opportunity and handle the initial replies.
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example: a craft brand needs a product-page tutorial using its card-making materials.
Make one greeting card that demonstrates the supplied paper and embellishments.
Define the finished result and the techniques to show.
A paper-craft creator with clear overhead filming examples.
Review how they show small details and hand movements.
One edited tutorial, agreed detail clips and a finished-card photograph.
Specify duration, formats and any raw footage.
Brand provides the materials; additional tools and design work are agreed.
Allow time for delivery, practice and assembly.
Quote rights for the video, photographs and any original template separately.
Creator-account posting is not included unless separately agreed.
Know what you are paying for
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingYour sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Use these points to prepare a clear Creator Call.
Yes. Overhead or close-up footage can be well suited to making content. Specify whether you need voiceover, captions, real-time steps or a shorter process edit so the creator can quote accurately.
Discuss that use before booking. Rights to publish a video do not automatically cover distributing an original pattern or template. Include the file, format and intended reuse in the agreed scope.
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately