Turn materials into a finished project
Ask a creator to demonstrate a manageable project using your supplies. Show the relevant steps and final piece, with enough detail for viewers to understand the materials and preparation involved.
Find arts and crafts influencers who can show your materials through a project their audience wants to make. Describe the medium, skill level and posting requirements. CreatorCall sources interested creators, while you review their work and agree the campaign scope.
Free account. Sourcing and creator costs are separate.
Example: an art brand wants a creator to show a beginner greeting-card project using its paints and paper.
Built around your product
Start with what your product needs to show. Then find creators whose content and audience make sense for it.
Ask a creator to demonstrate a manageable project using your supplies. Show the relevant steps and final piece, with enough detail for viewers to understand the materials and preparation involved.
A creator can compare textures, handling or suitable surfaces without making unsupported superiority claims. Supply accurate product information and let the demonstration show the characteristics that matter to that craft.
Plan a decoration, handmade gift or event project around a useful occasion. Allow time for delivery, drying, assembly and filming rather than treating the finished piece as an instant result.
Beyond follower count
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallChoose creators who regularly work in the relevant craft. Sewing, watercolour and paper cutting each demand different techniques, tools and ways of showing a product.
Decide whether the project is for beginners, hobbyists or experienced makers. The expected equipment and amount of explanation should match the people you want to reach.
Review how the creator films detailed work and explains steps. Look for clear handling of the materials and a demonstration that viewers can follow without guessing.
List the supplied items and anything the creator must provide. Account for drying, curing, preparation and a possible practice attempt when agreeing the posting date.
From your request to interested creators
Set the product, audience, deliverables and offer in your Creator Call.
We source against your request, send the opportunity and handle the initial replies.
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example: an art brand wants a creator to show a beginner greeting-card project using its paints and paper.
A simple painted greeting card with a visible start-to-finish process.
Choose a project suited to the intended audience.
A watercolour creator who regularly explains beginner techniques.
Review how they show brushwork and material handling.
One creator-account video covering materials, key steps and the finished card.
State the platform and any essential close-ups.
Brand sends the paints and paper; other tools are agreed with the creator.
Allow time to test the materials before filming.
Request the post rate with brand reuse priced separately.
Agree ownership and reuse of any original project design.
Know what you are paying for
CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.
See current CreatorCall pricingYour sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Use these points to prepare a clear Creator Call.
Good questions
Straight answers about sponsored creator campaigns.
Compare sourcing optionsYes. Include project development as part of the work, not just the filming. Agree whether the brand can reuse the design, instructions or pattern as well as the resulting video.
List exactly what you will supply and what the creator needs to have. Check quantities, compatible tools and delivery timing before booking so the project can be completed as planned.
No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.
CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.
Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.
One Creator Call. The right introductions.
Posts to a creator’s audience. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately