Make the first useful action obvious
Commission a short walkthrough that starts with the user’s task and ends with a visible output. Focus on essential steps, using a demo workspace that viewers can understand at a glance.
UGC/Apps & software
Hire software
UGC creators
for your brand.
Hire software UGC creators to turn product workflows into clear videos for your website, onboarding and campaigns. Specify the user journey, app access and required files. CreatorCall sources interested creators; you agree production details and usage without requiring a creator-account post.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestMake the first useful action obvious
Example: a project tool needs a short onboarding video showing how to create and share a task board.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Pair screen recording with explanation
Combine a creator introduction, readable screen capture and a concise voiceover. Specify whether the video must work with sound off and which labels or interface details need to remain visible.
Create focused feature variations
Request separate videos for different use cases rather than squeezing every feature into one clip. Plan the opening message, workflow and closing action for each asset before asking for a quote.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallReadable screen production
Review examples for cursor clarity, screen size and pacing. A recording that looks good on a desktop may be unreadable when placed in a vertical mobile video.
Task understanding
Choose a creator who can explain what the user is trying to achieve. The strongest demonstration follows a coherent task instead of clicking through unrelated features.
Demo access and privacy
Provide sample accounts, files and permissions for the shoot. Keep real customer records, private messages and account credentials out of the visible interface and delivered footage.
Version and revision scope
Agree which product version is being filmed and how interface changes will be handled. Distinguish corrections to the agreed content from a later request to reshoot an updated feature.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A project-software UGC Creator Call
Example: a project tool needs a short onboarding video showing how to create and share a task board.
Workflow
Create a board, add tasks and share it with a demo teammate.
Define the starting point and visible end result.
Creator fit
A creator able to explain work software through screen recording and voiceover.
Review relevant portfolio examples yourself.
Files
A website version and a vertical edit with readable screen details.
Specify length, captions and framing for each placement.
Access
Brand supplies a demo workspace and approved sample content.
Check that every shown feature is available in the stated plan.
Usage
Quote onboarding, brand social and paid-ad use as required.
Agree rights, revision scope and any editable source files.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your software campaign checklist.
Use these points to prepare a clear Creator Call.
- Choose one task and visible outcome per video.
- Supply a demo account and sample files.
- Specify screen capture, presenter and voiceover needs.
- Agree formats, captions and interface readability.
- Define usage rights and future-update scope.
Can software UGC be made without filming a person?
Yes. You can request screen recording with voiceover, captions or both. If you want a presenter introduction as well, include that in the deliverables so quotes cover the same production scope.
What if the app changes after filming?
Agree the version and revision scope before booking. Corrections to the original task and future interface updates are different kinds of work; arrange any later refresh with the creator rather than assuming it is included.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately