Demonstrate a simple routine
Show a journal being used, a device being set up or an app feature being explored. Make the sequence useful on its own rather than asking the creator to act out a personal transformation.
UGC/Wellness
Hire wellness
UGC creators
for your brand.
Hire wellness UGC creators to make clear, thoughtful content for your brand's channels. Describe the product, routine and files you need, with factual boundaries for any claims. CreatorCall sources interested creators who quote for the production, leaving you to choose the creative fit.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestDemonstrate a simple routine
A self-care brand needs a straightforward product walkthrough for its own channels.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Answer a product question
Commission a short explanation of what is included, how controls work or how someone starts using the product. A specific question creates a clearer production task than a broad request for inspiring wellness content.
Create a calm product walkthrough
Use considered lighting, clear audio and unhurried close-ups where they suit the brand. Specify these production choices directly so the creator can quote for the look without guessing at an abstract mood.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallComfort with the topic
Choose a creator who can discuss the product naturally without being asked to share private experiences. Relevant style and communication are more important than an invented personal story.
Clear factual boundaries
Supply the product information and any approved statements. Distinguish a demonstration from health advice, and do not script claims about outcomes the creator has not experienced.
The right production setting
Specify sound, lighting and background needs. A quiet spoken walkthrough, screen recording and hands-only demonstration require different preparation and should be clear in the request.
A defined use package
State video lengths, formats, captions and raw-file needs. Agree brand usage duration and any paid advertising before production, along with a manageable review and revision process.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example wellness UGC Creator Call
A self-care brand needs a straightforward product walkthrough for its own channels.
Product
An evening journal with a structured set of prompts.
Supply accurate details and the physical product.
Sequence
Show the cover, page layout and a sample way to complete a prompt.
Use neutral examples without invented personal testimony.
Files
One edited vertical walkthrough with captions and detail shots.
Specify duration and whether separate clips are needed.
Tone
Calm, practical and focused on the product's actual features.
Avoid promises about mental or physical outcomes.
Usage
Agree channels, duration, revisions and final delivery.
The creator is producing files, not a required audience post.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your wellness campaign checklist.
Use these points to prepare a clear Creator Call.
- Define one clear product question or routine.
- Provide factual product information.
- Choose spoken, hands-only or screen-recorded content.
- List edits, captions and additional clips.
- Agree usage rights and the review process.
Can we commission a personal testimonial for a wellness product?
Only use a creator's genuine experience with the product. You can request a demonstration or feature walkthrough without asking them to claim a personal health improvement. Do not script a fictional customer experience as a testimonial.
Can wellness UGC be hands-only?
Yes. State that preference along with the product interactions, setting and shots you need. Hands-only content can suit journals, accessories and setup demonstrations; it still needs a clear file package and agreed usage rights.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately