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Sponsored/Wellness

Find wellness
influencers
for your brand.

Find wellness influencers who can introduce your product through thoughtful, everyday content. Explain the routine, audience and post you have in mind. CreatorCall handles sourcing and initial outreach, then returns interested creators for you to review before agreeing a collaboration.

Free account. Sourcing and creator costs are separate.

SponsoredExample Creator Call
Start with a clear request

Show a routine in detail

A journal brand wants a creator to show its product as part of an evening planning routine.

Everyday routinesMindfulnessSleep routinesSelf-care
Set the product and the work you need
Review creators interested in your request
See the complete example
Content posted to the creator's audience
Interest confirmed against your request
You choose who to book

Built around your product

A campaign that belongs in their feed.

Start with what your product needs to show. Then find creators whose content and audience make sense for it.

Everyday routinesMindfulnessSleep routinesSelf-care

Show a routine in detail

A journal, relaxation accessory or evening product can be shown as one part of a routine. Focus on how it is used, while leaving the creator's experience and opinion in their own words.

Explain what a product does

Use a demonstration to clarify features, instructions or what comes in the package. Keep product facts distinct from medical or wellbeing outcomes the creator cannot substantiate from personal experience.

Introduce a new habit tool

Ask creators to show a planner, meditation app or routine reminder in a realistic setting. Describe the intended user and useful feature rather than promising that one product will change everyone's wellbeing.

Beyond follower count

Your product. Their audience. A better fit.

Be specific about the details that would make a creator right for your product.

What would make a creator right for this particular campaign?

Put those details in your Call

A relevant content focus

Mindfulness, sleep routines and everyday self-care are different topics. Look for a creator whose regular content naturally connects with the product and the customer you serve.

An appropriate audience

Consider age, location and why viewers follow the creator. Explain the intended customer clearly so sensitive topics are not reduced to an overly broad wellness label.

Care with claims

Provide accurate product information and identify statements that require support. Do not make a diagnosis, cure, transformation or guaranteed personal outcome a condition of the creator's post.

Genuine product experience

Allow enough time for the creator to explore the product or service. A credible demonstration depends on access, clear instructions and an honest account of what they used.

From your request to interested creators

You bring the product.
We make the introductions.

Tell us what you need

Set the product, audience, deliverables and offer in your Creator Call.

We find and contact creators

We source against your request, send the opportunity and handle the initial replies.

You choose who to work with

Review interested matches, then agree the final scope, compensation and terms.

A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.

See what a useful request looks like

A better Call starts with a clearer ask.

An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.

Example Creator Call

An example wellness Creator Call

A journal brand wants a creator to show its product as part of an evening planning routine.

Goal

Explain the journal's layout and how someone might use it.

Focus on features and a practical routine.

Creator

A creator whose usual content includes reflection or everyday organisation.

Look for topic fit rather than a generic wellness label.

Post

One creator-published video showing selected pages and prompts.

Keep personal reflections private unless freely shared.

Product

Brand supplies the journal and accurate product information.

Allow time to explore it before filming.

Quote

Request a posting quote and identify any optional reuse.

Agree scope and timing with the chosen creator.

Know what you are paying for

A clear request.
A clearer quote.

CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.

See current CreatorCall pricing

CreatorCall sourcing

Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.

Creator compensation

Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.

The full scope

Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.

A useful place to start

Your wellness campaign checklist.

Use these points to prepare a clear Creator Call.

  • Define the routine and intended customer.
  • List accurate product features to explain.
  • Avoid requiring health or transformation claims.
  • Allow time to try the product.
  • Agree posting, review and reuse separately.

Good questions

Before you start.

Straight answers about sponsored creator campaigns.

Compare sourcing options
Can creators talk about their own wellness routines?

Yes. Describe the product and the content you need, then let creators decide what genuine personal experience they are comfortable sharing. Avoid requiring private health details or a predetermined account of improvement.

How specific should a wellness Creator Call be?

Name the product, routine and intended customer. A request for a creator who discusses evening journaling is more useful than a broad request for anyone in wellness, because it gives sourcing and creator review a clearer purpose.

Does an interested creator mean the post is booked?

No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.

Is CreatorCall a browsable influencer marketplace?

CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.

What if I only need content for my own channels?

Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.

One Creator Call. The right introductions.

Find your next creator partnership.

Posts to a creator’s audience. Tell us what matters and let us start the conversations.

Start a Creator CallFree account · Creator compensation agreed separately