Show setup before the workout
Film assembly, adjustment or the first useful action inside an app. These details can answer buying questions without needing an intense workout sequence or a claim about what results the product produces.
UGC/Fitness
Hire fitness
UGC creators
for your brand.
Hire fitness UGC creators to demonstrate your equipment, apparel or app for your own channels. Describe the activity, setting and final content package. CreatorCall sources interested creators who quote against the work, and you review whether their experience and production style suit the product.
Free account. Sourcing and creator costs are separate.
UGCExample Creator Call
Start with a clear requestShow setup before the workout
A running brand needs practical content showing how its belt carries everyday training essentials.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent delivered for your brand's channels
Production and usage agreed with the creator
No creator-audience post unless agreed
Built around your product
Show what your customers need to see.
Build a content package around the product, the questions it raises and the places your team will use the finished assets.
Build practical feature demonstrations
Show a pocket during a run, a grip adjustment or how equipment stores away. Define the action and camera angle clearly so the footage proves a visible feature rather than relying on slogans.
Create content for different placements
A product-page explanation and a short social advert may need different openings and lengths. Plan those versions in one request, with each finished edit and any raw footage listed separately.
Beyond audience size
Choose the craft your product needs.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallRelevant activity experience
Ask for the experience required to demonstrate the product confidently. A running accessory, resistance machine and training app have different practical needs even within the same fitness category.
Space and equipment
Specify any gym, floor space, outdoor route or supporting equipment the shoot requires. Agree who arranges access and permission rather than leaving location costs implicit.
Readable demonstrations
Review examples for clear framing and understandable movement. Request a portfolio if needed, then make your own judgement about whether the creator can communicate the features you want.
A complete production scope
List sequences, finished videos, alternate openings and stills. Include usage duration, revision expectations and delivery format so the rate covers the package you actually intend to use.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
Turn an idea into a clear content request.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
An example fitness UGC Creator Call
A running brand needs practical content showing how its belt carries everyday training essentials.
Action
Fit the belt, load essentials and show it during an easy run.
Keep the demonstration within the product's intended use.
Setting
A suitable outdoor location with clear close-up footage.
Confirm access and weather contingency.
Files
One edited vertical demonstration and agreed detail clips.
Define duration, captions and any raw files.
Usage
Specify brand social, product-page and advertising requirements.
Agree each use and its duration before filming.
Delivery
Allow product delivery, a draft review and final handover.
Creator posting is not part of the content-only package.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall sourcing, content production and usage rights are separate parts of the budget. Specify the asset package and intended channels so creators can quote for the work you actually need.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your fitness campaign checklist.
Use these points to prepare a clear Creator Call.
- Choose visible product features to demonstrate.
- Specify activity experience and filming location.
- Plan product delivery and setup.
- Define edits, alternate openings and raw footage.
- Agree rights, review stages and final files.
Do we need a qualified trainer for fitness UGC?
That depends on the content you require. A product setup demonstration and a technical coaching session are different tasks. Identify any specific expertise or qualification needed in the request and confirm it with the creator.
Can we ask creators to film in a gym?
Yes, include the setting in your request and agree access and filming permission before work begins. Also clarify whether the creator supplies the membership, equipment or venue booking needed for the shoot.
Does UGC include a post to the creator's own followers?
UGC focuses on content delivered for your brand to use under the agreed terms. A post to the creator's own audience is a separate deliverable. If that is your main goal, consider Sponsored sourcing.
Can I request examples of a UGC creator's work?
You can add a portfolio request to your UGC Call for an additional sourcing charge. Use the examples to assess the creator's filming, editing and presentation style before choosing whom to book.
Do I own every right to the finished content?
Agree the rights you need with the creator before production. Specify channels, duration, paid advertising, editing and raw-file delivery where relevant. A content delivery does not by itself define an unlimited licence.
One Creator Call. The right introductions.
Your next story starts with a Creator Call.
Content delivered to your brand. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately