Show a product in use
A cleanser demonstration, shade application or hair-styling routine gives a creator something specific to show. Choose the product detail viewers should understand rather than asking for a list of advertising claims.
Sponsored/Beauty
Find beauty
influencers who
fit your brand.
Find beauty influencers who can put your product in a routine their audience understands. Describe the category, market and post you need. CreatorCall handles the initial sourcing and outreach, then returns interested creators for you to review and choose.
Free account. Sourcing and creator costs are separate.
Your product. Their perspective.
A Creator Call could start hereAn evening routine, with your product in it.
Content posted to the creator's audience
Interest confirmed against your request
You choose who to book
Built around your product
A campaign that belongs in their feed.
Start with what your product needs to show. Then find creators whose content and audience make sense for it.
Introduce a focused launch
Match a new release to the right beauty conversation: lightweight makeup, curly-hair routines or fragrance discovery. Explain the intended customer, available shades and selling market so the request has a clear purpose.
Answer a buying question
Build a post around texture, finish, scent format or how a product fits alongside existing favourites. Give the creator room to explain their own experience, including who the product may suit.
Beyond follower count
Your product. Their audience. A better fit.
Choose the beauty context before the follower count. A skincare routine, a shade demonstration and a hair-care tutorial ask different things of a creator. If you need content without a creator post, explore beauty UGC sourcing.
Match the beauty category to the work.
| Context | Relevant work to review | Product access | Audience fit and confirmation |
|---|---|---|---|
| Skincare routines | Clear application and texture demonstrations, with honest descriptions of experience. | Allow delivery and enough time to use the product. | A relevant skincare interest and selling market. Confirm the routine step and which product facts need checking before publication. |
| Makeup demonstrations | Shade application, lighting and a visible finish without filters hiding the result. | Arrange the appropriate shade or range. | An audience interested in that look or product type. Confirm the shade, essential shots and post format. |
| Hair care | Tutorials showing the relevant hair-care or styling process. | Confirm suitable hair needs, product availability and use time. | Relevant hair-care questions and routines. Confirm what can be demonstrated without promising a result. |
| Fragrance | Descriptions that explain the scent format and context without treating opinion as fact. | Arrange a sample and time to experience it. | Fragrance interest and access to the selling market. Confirm the talking points and the creator’s own opinion. |
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
A better Call starts with a clearer ask.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Illustrative example · Creator Call
An example beauty Creator Call
A skincare brand wants a creator-led introduction to a cleanser, posted to the creator's own audience.
Goal
Show how the cleanser fits into an evening routine.
Name the communication task, without promising a skin result.
Creator fit
Skincare content for customers in the brand's selling market.
Include audience requirements that affect the campaign.
Post
One Instagram Reel showing texture, application and rinsing.
Separate posting from any files or reuse rights.
Product access
Brand ships the product; creator confirms a feasible posting window.
Arrange delivery directly after choosing the creator.
Quote
Request a quote for the Reel and price additional usage separately.
Interest is not a booking; agree the final scope before work.
Illustrative response comparison
Two interested replies can cover different work.
For the cleanser request above, compare the scope before comparing a fee. These are hypothetical responses, not creators or results from a delivered shortlist.
| Scope | Illustrative response A | Illustrative response B |
|---|---|---|
| Creator post | Offers one Instagram Reel on the creator’s account. | Offers one Instagram Reel on the creator’s account. |
| Brand use | The quote covers the post only. No separate file delivery or brand reuse is stated. | Also offers a finished file for the brand’s named organic channels, for an agreed period. |
| Still to confirm | The post date, factual review and whether any additional usage can be quoted. | The exact channels, duration and file specification. Paid advertising remains separate unless expressly agreed. |
Bring both responses to the same scope before you compare the full campaign cost. Neither reply becomes a booking until the work and terms are agreed.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your beauty campaign checklist.
Use these points to prepare a clear Creator Call.
- Identify the beauty category and intended customer.
- Choose the platform and post format.
- List the details the demonstration must show.
- Allow for shipping, shade choice and product use.
- Separate the post fee from additional usage rights.
Good questions
Before you start.
Straight answers about sponsored creator campaigns.
Compare sourcing optionsCan I ask for a positive review?
You can explain the product and the points a demonstration should cover. The creator's opinion should remain their own. Agree a review process for factual errors without making a positive verdict part of the request.
Can the same beauty video run in our ads?
Ask for paid advertising rights as a separate part of the quote, including duration and where you will run it. Paying for a creator's post does not automatically include advertising use.
Does an interested creator mean the post is booked?
No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.
Is CreatorCall a browsable influencer marketplace?
CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.
What if I only need content for my own channels?
Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.
One Creator Call. The right introductions.
Find your next creator partnership.
Posts to a creator’s audience. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately