Show the everyday routine
A walking bag, feeding accessory or grooming tool can appear in an ordinary routine. Focus the campaign on what the owner does and what the product offers, without requiring a particular animal reaction.
Sponsored/Pets
Find pet
influencers
for your brand.
Reach pet owners through creators who understand their everyday questions. Share the species, product and demonstration you have in mind, and CreatorCall contacts relevant creators for interest. You review the matches and agree the partnership, allowing time for a comfortable product introduction and an honest account of use.
Free account. Sourcing and creator costs are separate.
SponsoredExample Creator Call
Start with a clear requestShow the everyday routine
A pet accessories brand wants a sponsored owner-led video showing a dog-walking organiser during a normal walk.
Set the product and the work you need
Review creators interested in your request
See the complete exampleContent posted to the creator's audience
Interest confirmed against your request
You choose who to book
Built around your product
A campaign that belongs in their feed.
Start with what your product needs to show. Then find creators whose content and audience make sense for it.
Answer a practical fit question
Sizing, cleaning and storage can decide whether a pet product is suitable. Ask the creator to explain the relevant measurements and features, using the brand's instructions and the product they actually receive.
Introduce a useful accessory
Let a creator show how an accessory fits their pet's existing setup. Allow for familiarisation before filming and an alternative owner-led demonstration if the animal does not comfortably participate.
Beyond follower count
Your product. Their audience. A better fit.
Be specific about the details that would make a creator right for your product.
What would make a creator right for this particular campaign?
Put those details in your CallRelevant species and size
Specify whether the product is designed for dogs, cats or another pet, and any size requirements. A general pet audience is not always the right match.
A comfortable approach
Review how the creator handles animals in their content. The concept should allow voluntary participation and should not depend on a forced reaction or stressful setup.
An audience of suitable owners
Describe the owner group and shipping market you serve. A puppy accessory and a senior-cat product answer different needs even within the wider pet category.
Time to use the product
Build familiarisation into the schedule. Share care instructions and make clear which observations are personal experience rather than evidence of a medical or behavioural outcome.
From your request to interested creators
You bring the product.
We make the introductions.
Tell us what you need
Set the product, audience, deliverables and offer in your Creator Call.
We find and contact creators
We source against your request, send the opportunity and handle the initial replies.
You choose who to work with
Review interested matches, then agree the final scope, compensation and terms.
A shortlist confirms interest. Booking and final terms come next. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
See what a useful request looks like
A better Call starts with a clearer ask.
An example you can learn from, adapt and make your own. Your Creator Call starts the sourcing; your Campaign Brief guides the booked work.
Example Creator Call
A pet Creator Call
A pet accessories brand wants a sponsored owner-led video showing a dog-walking organiser during a normal walk.
Product
A walking organiser for bags, keys and everyday accessories.
Provide dimensions and a clear list of included items.
Creator fit
Dog-focused content with an adult owner who films outdoor routines.
State the target market and any relevant product fit requirements.
Content
One video showing packing, carrying and access during a walk.
The demonstration should not rely on a staged animal reaction.
Preparation
Allow delivery and time to use the organiser.
Agree a workable filming window and an alternative for poor weather.
Terms
Request the creator's rate for the sponsored post.
Agree brand reuse and extra assets separately before booking.
Know what you are paying for
A clear request.
A clearer quote.
CreatorCall's sourcing charge is separate from the creator's fee, product and shipping costs, and any agreed usage rights. Define the full scope before comparing quotes.
See current CreatorCall pricingCreatorCall sourcing
Your sourcing charge depends on the Call type and selected requirements. See the cost before you submit.
Creator compensation
Agree the rate for the actual work with your chosen creator. Sourcing does not include their fee.
The full scope
Include product shipping, extra deliverables and the rights you need, so you can compare like-for-like quotes. The campaign budget guide works through an illustrative example.
A useful place to start
Your pet campaign checklist.
Use these points to prepare a clear Creator Call.
- Species, size and product suitability
- Owner audience and shipping market
- Comfortable demonstration and alternative shots
- Instructions and familiarisation time
- Posting terms, compensation and reuse rights
Good questions
Before you start.
Straight answers about sponsored creator campaigns.
Compare sourcing optionsCan I find pet influencers for a specific animal or product size?
Describe the species, size and use case in your Creator Call. Include the product's actual suitability requirements and indicate what is flexible. Confirm fit with interested creators before sending a product or agreeing the final content.
Can we guarantee a pet will perform a certain action in the video?
Plan a concept that does not depend on that guarantee. Animals may respond differently, so agree an owner-led explanation or alternative shots if needed. Product instructions and the animal's comfort should guide the demonstration.
Does an interested creator mean the post is booked?
No. It means the creator has expressed interest in your request. You choose whom to work with and agree the final rate, deliverables, timing and terms before the work begins.
Is CreatorCall a browsable influencer marketplace?
CreatorCall sources interested creators for your request. You submit a Creator Call, we handle sourcing and initial outreach, and you review the interested matches. You do not browse a catalogue of creators to start.
What if I only need content for my own channels?
Choose UGC sourcing. That request focuses on content delivered to your brand, with the production package and usage rights agreed, rather than a post to the creator's audience.
One Creator Call. The right introductions.
Find your next creator partnership.
Posts to a creator’s audience. Tell us what matters and let us start the conversations.
Start a Creator CallFree account · Creator compensation agreed separately